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Toyota Aygo Invisible Driver Prank Video by Rahat

Toyota recreates YouTuber Rahat’s prank for Aygo Go Fun Yourself campaign

Toyota has teamed up with online pranksters, comedians, improv actors and YouTube stars to co-create … [Read More...]

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Copywriting jobs in the UAE

If you're looking for a job in advertising in the UAE, these are the usual routes: 1. Spot the vacancies in the local newspapers Gulf News and Khaleej Times are good places to start. The … [Read More...]

Perceptgulf’s vacancy ad for copywriter, art director and account manager

There was recently a flood of recruitment ads by advertising agencies in Dubai looking for copywriters and art directors. Perceptgulf's ad made me smile a wicked smile. I talked to Prashant … [Read More...]

English copywriter job position in Dubai, UAE for award-winning advertising agency

A hot and creative advertising agency based in Dubai, with a wall full of creative awards and a regional and multinational presence is looking for a full time English copywriter to join them … [Read More...]

Does age matter in advertising agencies?

Can one be too old to be in advertising? Or too young? Advertising is a young person's business, we are being told by some. The new age advertising agency needs to have ideators who know … [Read More...]

Plagiarism and copy-paste creativity in advertising – copywriter in Dubai, UAE, continues the discussion on ethics in advertising

We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we … [Read More...]

Grey Worldwide Dubai’s ‘Broken Lego’ ad advertising karate for kids

Here's a print ad that recently won a Dubai Lynx Gold Winner in Print.... It's for Seibukan's karate classes for children and done by Grey Worldwide in Dubai. What's good about it … [Read More...]

Biggest ad poster in the world revealed by Sorouh in Dubai, UAE. And how you can put your face on it…

Abu Dhabi based real estate brand Sorouh unveiled the world's biggest poster in Dubai yesterday at a press conference held at Hyatt Regency Hotel from where one can get a glimpse of the … [Read More...]

Anti-smoking ad released on 9/11 in UAE – thought-provoking idea, copywriting and art direction

Anti-smoking ads are never in short supply, but this one published in Khaleej Times on 9/11 this year really made an impact on me. I think it's a thought-provoking idea, backed by great … [Read More...]

Where is the Campaign ME website? Campaign ME blog?

Campaign ME has gone missing online. Our favourite Campaign ME blog about advertising in the UAE and Middle East is not to be found either. Both web links are leading us to … [Read More...]

Twofour54 launches freelancer visa and licence package in Abu Dhabi, UAE

It’s finally here. Abu Dhabi’s media free zone twofour54 has gone live with its freelance package. I just had a detailed chat with Greg Sweeting, the General Counsel for twofour54. Greg … [Read More...]