A creative Dubai copywriter blogs January 26, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising , trackbackHi,
Welcome to my blog. I hope you enjoy your stay here and look forward to your feedback.
Here’s a little background about my professional life, for those who would like to look up my credentials.
I am Farrukh, an advertising copywriter and journalist based in Dubai, UAE.
Global brands I have worked on:
In the 10 years that I have been writing professionally, I have written for some of the hottest brands in the world, including:
Hewlett-Packard
Microsoft
Adidas
Compaq
Thomas Cook
Honda
Jaguar
Millennium Hotels
Sheraton Hotels
LG
Philips
Jacuzzi
Rodeo Drive
Carrera
Writing across all media:
My copywriting exploits have covered a wide range of media: from press and magazine ads to TV commercials and radio spots; from direct mailers to press releases; from corporate brochures to online catalogues.
Power-packed BTL edge:
I have beefed up my above-the-line credentials with stints as TV commercial scriptwriter in a production house and a direct marketing writer in one of the largest integrated marketing solutions companies in the world under the Y&R banner.
Multi-industry, multicultural experience:
Having had the privilege to work for multiple industries and a multicultural audience across a wide spectrum of media, it’s easy for me conceptualise and craft attention-grabbing and insightful communication campaigns for various brands that arrive at my desk day after day.
Journalism credentials:
As a journalist, again, I have covered a wide range of industries including telecom, cosmetics, health, transport, internet, education, finance, and more. I have had the privilege to meet and interview the opinion leaders, the movers and shakers of these industries in the Middle East region. My features and analytical articles have been published offline and online by some of the most reputed names in business.
Plans for this blog:
I would like to use this blog to post thoughts, ideas and information on advertising, marketing and other creative pursuits.
Your feedback would be appreciated and your views valued.
Let’s get on to the posts then…
Comments»
would like to know one thing.hw do u manage both copywriting n journalism at the same time??
Hi Priya and welcome,
I actually manage more than copywriting and journalism. Add blogging, photography, community service, and film making too.
To answer your question, most of all of this is about creative communication - and there are ample opportunities to contribute in more ways than one.
farrukh
Hi Farrukh
i am working as a urdu copywriter in pakistan,
is there any job market for urdu writers
in UAE, i mean in electronic media ,because i work in the
television channel, writing advertising promotions for television programs
sabir
hi Farrukh,
i am working now as a journalist, Producer and Executive Manager, all in one of the production and transmission companies in Amman.
before i worked as a journalist, Producer for seven years in the West bank and Jerusalem.
my question is; if there is an opportunity to find a job in UAE where my husband will work there within 3 weeks.
thanks
Hi Sabir,
I think I replied to your comment in another post on this blog.
farrukh
Hi Muna,
There are many new organisations, local and global, here.
I am sure with your credentials, you’ll have lots of opportunities to choose from. And wish you the best of luck.
farrukh
Hey Farrukh,
I manage a regional magazine on education. I saw that you wrote on education when you put your journalistic hat on. Can you kindly email me a couple of articles you wrote related to education
Hi Hadi,
Yes, I have covered education as a journalist. Kindly let me know via my email what exactly you are looking for.
farrukh
salam farrukh!
I am script writer and author of 11 books, written more than 150 scripts and dramas for ATV, ARY, GEO and PTV. Just type NAUKHAIZ on google and you can get every information about me. Can i get a media job in dubai?
Wa Aleikum As Salam Naukhaiz,
If you’ve already been working with ARY and GEO - probably these would be the best places to check if your skills and experience would match a full t ime job there. I know a lot of srcipts are written on a freelance basis rather than by employees.
farrukh
is there any job for a sex writer in dubai?
i mean i write sexy stories, scripts for triple x movies etc?
jay jee
Hi Jay Jee
Dubai is coming up big on film making and TV production with initiatives like Dubai Studio City and Dubai International Film Festival.
But I don’t see X-rated movies being made in Dubai any time soon because it is against the law of the UAE.
However, I am sure you can utilise your skills as a writer for scripting stories in other genres.
hi i am a student who just finished his visual communication degree
i am confused as to what to choose copywriting or journalism
whats your opinion
how do you manage both??
where have you studied?
Hi Saneet,
The skill sets required for copywriting and journalism overlap. But for both jobs as I see it, it isn’t where you have studied but what you are passionate about and good at doing.
The copywriting life is more about marketing and business. Journalism would be more about reporting and factual writing and also risk taking. Copywriting has more glamour, fame and money than journalism most of the time.
Since I have a strong passion for brands and marketing as well as for reporting, I find it easy to manage both, sometimes simultaneously. Add blogging to the mix too!
farrukh