GMR Effectiveness in Marketing Awards – The Winners February 26, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising , 6commentsGMR Effectiveness in Marketing Awards (GEMAS) were announced in Dubai on 16 February 2006 at Madinat Jumeirah.
People looking for further information on the award are landing up on my page, including those searching for photos of the event. Since I wasn’t there, I can’t give you photos, but the results can be surely shared. What else is your friendly neighbourhood marketing blog for?
There were around 700 people present, minus yours truly. The house was full by the time I called in – right on the very day of the awards (entirely my fault). Next time I have to try and win the early bird prize.
BBC World’s Middle East Business Report correspondent, Nima Abu Wardeh presented the awards.
And, as I had suspected, the ‘creative’ ads which were the talk of the town a few days back were nowhere to be seen in the winners list. Unless I have missed something.
There’s award-winning creativity. There’s award-winning marketing effectiveness. Where is the ad that wins on both counts?
Without further ado, ladies and gentlemen, the GEMAS results:
GMR Grand Prix
Gold: Masafi
Silver: Nivea for Men Oil Control
Bronze: Hilton – Mastercard
New Brand Launch
Winner: Damas Sampatti Diamond & Gold Collection
Highly Commended: Grosvenor House
New Product Launch
Winner: Nivea for Men Oil Control
Highly Commended: Saudi Telecom for Al Jawal
Brand Development (Extension)
(No winners in this category only highly commended entries)
Highly Commended: Kiri Al Jarra
Highly Commended: Mashreqbank
Brand Alliance
Winner: Hilton – Mastercard ‘Hilton for Free’
Highly Commended: Damas – American Express Gold Card
Corporate Social Responsibility
Winner: Standard Chartered – Seeing is Believing
Highly Commended: Harry Winston Rare Moments
Integrated Communications
Winner: Aujan Industries Rani Float
Highly Commended: Sony Bravia
Public Relations
Winner: Roche Pharmaceuticals, Saudi Arabia Ministry of Health
Highly Commended: Nokia Fonetography Auction
Sales Promotion
Winner: Masafi
Highly Commended: Budget Rent A Car Saudi Arabia
Customer Focus
Winner: Porsche
Highly Commended: Masafi
Sponsorship
Winner: Aujan Industries for Barbican SoccaStars
Highly Commended: Emirates – Rugby 7s
The results posted by GMR online are here.
You might have to register before you can view the full article, err, listing.
