The Very First Campaign Awards Showcase Advertising Creativity February 6, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising , trackbackThe first ever Campaign Awards have been announced in Dubai. 650 entries battled it out for top slots in 14 categories. Face to Face, Tonic and Wunderman had great reasons to celebrate.
Face to Face was judged the Agency of the Year for 2005. Their integrated campaigns for Barbican and Rani Float and the dishdasha-clad Air Arabia mascots had, I feel, stood out from the clutter this year.
Tonic shone with its campaign for the Sony Microvault which got the highest votes in its category, and therefore, the Grand Prix. I think this one will go on to win a few more awards, with its powerful simplicity. Tomes of data and information stacked up in the middle of the layout in the shape of the tiny Sony Microvault. Brilliant!
Wunderman won the gold, silver and bronze in the Direct Mail category. Their work for Microsoft, FedEx and Adobe truly deserved it. My personal favourite is Adobe’s mailer with the brown paper bag. The body copy was printed on it and it was sent to computer users to hide their faces in, should they be using pirated software. It really got people’s attention when it was mailed - I remember it. Intelligent, funny, economical, and eco-friendly. Can’t help praising a great agency I have also worked at, can I?
Radio had only one winner - Team Y&R’s campaign for Radio 1 featuring wannabe DJs.
Online had few nominations but zero winners. Hmm. Guess this is the category that needs a little more TLC from the creative teams. Think of it people, winning an award would be easier here. Unlike press and TV, the hard-fought categories.
TV Campaign
Gold: Crest Lighthouse, Saatchi & Saatchi
Silver: Domino’s, JWT Riyadh
Bronze: Mobinil Mercedes, Leo Burnett Cairo
Print Campaign
Gold: Sony Microvault, Tonic Dubai
Silver: Whiskas, TBWA\Raad
Bronze: Zayani, JWT Bahrain
Outdoor Campaign
Gold: The One TV, JWT Dubai
Bronze: Emirates Today, TBWA\Raad
Bronze: Dubai Autism Centre, JWT Dubai
The full list can be browsed here.
A souvenir of this event with the pictures of the winning campaigns arrived in the mail with the week’s print edition of Campaign.
Good idea! But would have been better if the ads had credits of the winning team alongside. Next time, we hope. When I send in my work too. Specially to the radio and online categories (rubbing hands in anticipation).
Comments»
Hey Farrukh,
Just dropped by to say hi and see what you’ve been up to.
I really respect your intelligent and witty insights. I’ll be on the lookout for more.
Cheers mate!
BTW, (You show me yours, I’ll show you mine) I got a blog too but I don’t post often and I really just use it to unleash my inner sappiness. But feel free to check it out if you can put up with mush: http://www.xanga.com/kojidada
Dude .. seriously speaking .. .atleast this is a start.. but thats about it.. . imean .. i saw some of the work that was .. awarded .. and it sucked like big time. .. but .. the work on sony and whiskas was good.. and a a few others as well … may be .. they should start an effectivness award.. u know what. . i think 90% of the award winning campaigns are one’s that we never see .. imean .. its just there .. in the corner of some stupid magazine .. once and thats it. ..if agencies and clients think their work is good .. then please go all out… and be a pioneer … i think your brand will benefit. . if you are noticed in the clutter. .
Keep it going man..!!
Hi Ayaz,
Your wish is granted.
Catch the GMR Effectiveness in Marketing Awards 2006 on 16 February at Madinat Jumeirah.
But don’t come expecting black-book layouts. These are the campaigns that brought in results, and the shortlist doesn’t look like the clever-visual-one-liner ads you saw at the creative’s night out.
Clever and hard-working don’t always go together in advertising. If you know what I mean