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Are you ready for the IAA World Congress? February 18, 2006

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Marketing , trackback

Dubai 2006 IAA World Congress Logo

Dubai is all set to host the 40th International Advertising Association (IAA) World Congress at the Dubai International Convention Centre (DICC) from March 20-23. The theme of the Congress is ‘Challenges of Change’. It is being organised by the UAE Chapter of the IAA.The who’s who of the advertising and marketing world would be here in Dubai: Sir Martin Sorrell, Chief Executive of WPP; Tateo Mataki, Chief Executive Officer, DENTSU, Japan; Tom Bernardin, Chairman & CEO of Leo Burnett Worldwide; Ken Kaess President & CEO of DDB Worldwide Communications Group; Allen Rosenshine, Chairman of BBDO Worldwide Inc; Howard Draft, Chairman and Chief Executive Officer, DRAFT; Colin Gottlieb, CEO of OMD Europe; Jack Klues, Chairman for Publicis Groupe Media; Susannah Outfin, CEO of Carat International; Marcio Moreira, Vice Chairman and Chief Operating Officer of McCann-Erickson World Group. Donald Gunn, the man behind the annual Gunn Report & Showreel of the Year which is considered the official worldwide measure of competitive excellence for the advertising industry will be here too.

An exhibition is lined up aimed at publishers, broadcasters, radio stations, designers, below the line and point-of-sale suppliers, direct marketeers, printers, research and brand consultancies, as well as stock photography agencies, to enable networking, and show off the creative work carried out in the region.

You will also be able to view public service advertising campaigns from around the world in the main concourse of the Dubai International Convention Centre. The exhibition, titled Great Ads for a Better Future, has been put together by Advertising Community Together (ACT), an initiative of AdForum.com and produced in partnership with the United Nations Environmental Programme, (UNEP). This collection will be open, free to the public for viewing. It feels good to note that the IAA Dubai Chapter is currently the largest chapter in the world, and of course the official organiser of the World Congress.

Just what I call being at the right place at the right time. Being in advertising, in Dubai, in March. Now all I need to do is register myself. Quickly.

Comments»

1. Jen - May 10, 2007

Hi Farrukh,
My name is Jen and I’m working for Mccann Erickson Philippines and was just browsing around about the ADverstising Industry there in Dubai. You see, my dear friend’s sister will be based in Dubai and it is one of the places we are considering moving to for a while.

Care to share any insights about the industry and life in Dubai in general?

What’s it like? feel free to email me. :) Thanks!

2. farrukh: copywriter & journalist - May 10, 2007

Hi Jen, and welcome to my blog,

A multi-talented person such as you should not have difficulty getting a job here. Besides, I am sure you would find a lot of Filipino friends here in the ad industry in UAE.

The competition here is stiff as Dubai agencies make their mark on the global ad scene. So do come prepared…

When you’re here, I’d be happy to invite you to a cup of coffee and listen to your latest song :-)
farrukh