The Flip Side Of Creative Awards | Copywriter Journalist

The Flip Side Of Creative Awards February 21, 2006

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Journalism, Marketing , trackback

At the recently announced Campaign Awards for creativity in advertising, no winners emerged for the Online category. Today, I just happened to see some reasons. Martin Diessner notes, and suggests in Flip Media’s blog:

It is a clear to me that traditional advertisers in this region have not the required knowledge to judge on a category that requires in-depth technical, creative, digital media expertise and also experience.

Martin makes a few suggestions for future judging of online entries:

A set of basic minimum requirements or standards for judging on a submission might also help a judge that is not the most advanced online industry expert to comment on the work.

Read Martin’s entire post here.

Comments»

1. Jame - January 3, 2007: Freedom is nothing else but a chance to be better, taste your freedom and be better.
2. farrukh: copywriter & journalist - January 9, 2007: Hmmm… hello and welcome Jame. What really matters is what one does with freedom. Were you testing whether the comment box really works? I think so.

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Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.

This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.

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