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GMR Effectiveness in Marketing Awards – The Winners February 26, 2006

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising , trackback

GMR Effectiveness in Marketing Awards (GEMAS) were announced in Dubai on 16 February 2006 at Madinat Jumeirah.

People looking for further information on the award are landing up on my page, including those searching for photos of the event. Since I wasn’t there, I can’t give you photos, but the results can be surely shared. What else is your friendly neighbourhood marketing blog for?

There were around 700 people present, minus yours truly. The house was full by the time I called in – right on the very day of the awards (entirely my fault). Next time I have to try and win the early bird prize.

BBC World’s Middle East Business Report correspondent, Nima Abu Wardeh presented the awards.

And, as I had suspected, the ‘creative’ ads which were the talk of the town a few days back were nowhere to be seen in the winners list. Unless I have missed something.

There’s award-winning creativity. There’s award-winning marketing effectiveness. Where is the ad that wins on both counts?

Without further ado, ladies and gentlemen, the GEMAS results:

GMR Grand Prix
Gold: Masafi
Silver: Nivea for Men Oil Control
Bronze: Hilton – Mastercard

New Brand Launch
Winner: Damas Sampatti Diamond & Gold Collection
Highly Commended: Grosvenor House

New Product Launch
Winner: Nivea for Men Oil Control
Highly Commended: Saudi Telecom for Al Jawal

Brand Development (Extension)
(No winners in this category only highly commended entries)
Highly Commended: Kiri Al Jarra
Highly Commended: Mashreqbank

Brand Alliance
Winner: Hilton – Mastercard ‘Hilton for Free’
Highly Commended: Damas – American Express Gold Card

Corporate Social Responsibility
Winner: Standard Chartered – Seeing is Believing
Highly Commended: Harry Winston Rare Moments

Integrated Communications
Winner: Aujan Industries Rani Float
Highly Commended: Sony Bravia

Public Relations
Winner: Roche Pharmaceuticals, Saudi Arabia Ministry of Health
Highly Commended: Nokia Fonetography Auction

Sales Promotion
Winner: Masafi
Highly Commended: Budget Rent A Car Saudi Arabia

Customer Focus
Winner: Porsche
Highly Commended: Masafi

Sponsorship
Winner: Aujan Industries for Barbican SoccaStars
Highly Commended: Emirates – Rugby 7s

The results posted by GMR online are here.

You might have to register before you can view the full article, err, listing.

Comments»

1. haytham el shamsy - March 4, 2006

RESUME

Haytham Mohamed El shamsy
Tel: 050 – 7262915 , shamsyka@yahoo.com

Objective

Seeking a challenging and responsible position in your esteem organization

2. farrukh - March 5, 2006

Thanks for your visit Haytham,

It would be more helpful sending your resume to ad agencies or recruitment agencies.

You can get a few links in my post about getting a job in advertising.

Wishing you luck in your job search,

farrukh

3. MUHAMMAD NADEEM - March 9, 2007

sir i want the email addres of the company rani juices in saudi arabiya

4. farrukh: copywriter & journalist - March 11, 2007

Dear Nadeem, welcome to my blog.

Rani is a brand of Aujan Industries Co.,L.L.C. Sorry, I do not have an email address of any company representative. The contact details of their head office are:

P.O. Box 990, Dammam 31421, Saudi Arabia.
Tel:+966 (03) 8570777, Fax:+966 (03) 8577923 / 8573226

Hope the above helps,

farrukh

5. rana - December 27, 2007

Hi Farrukh – thanks for posting the results i was eager to see them and currently in the u.s. on holidays. hope all ok with you. take care rana said

6. farrukh: copywriter & journalist - December 30, 2007

Hi Rana,

This info is a year old. But I’m glad if it helped.

Have a great holiday!

farrukh