The 40th IAA World Congress held last week in Dubai was so packed with events, ii is not possible for me to put it all in one post. There is so much to share with my advertising and marketing readers on this blog. And the creative guys and girls. I hope to do it in a series of posts.
For every one delegate who attended there must have been be 99 others who might have wanted to but couldn’t, because of deadlines, client commitments, and the young ones – because of their position in the agency hierarchy and the steep entry fee.
I was surrounded by the big-wigs and missed the young torch-bearers of tomorrow at the Congress. They are the ones who will live to see the change and perhaps the ones to usher it in – but mostly what I saw was grey hair. I have feeling the young ones would have come on their own, these fresh talented ones, if they could afford the few thousand dollars.
Not to worry – here are people like me – bringing you what you might have missed. Sharing the learnings and knowledge with you.
It’s going to happen in many posts – not just one. But a series of posts. Starting now.
If you are lovin’ it, show me some TLC with your comments on this blog, and spread the word. Link to me and maybe I’ll be encouraged enough to post the pictures of the desert safari on Day 2, or rather, Night 2 of the Congress. It was naughtayyy, me lad. Very naughty, indeed.
Hi Kesang,
Being a journalist in addition to a copywriter, I always try and get a list of the delegates and attendees at a conference if I can.
Make a list of people you want to meet (or interview) once you’re there.
Have your business cards handy. If you don’t have any, make some. And carry a notepad too to scribble all the good stuff you see, hear, observe.
If it sounds like a good idea to you, why not blog about it? I can have you as a guest blogger on this blog – and you can post us all in as a correspondent from the IAA Congress?
farrukh
hi farrukh, Me Kesang. Am a copywriter too.. and i plan on attending the world congress 41st.. in washington dc.. provided i get my visa.. i.e.. anyways, since u’re a veteran at it already – can you tell me how those 3 days pass.. and what’s in it for aspiring younger gen. of the industry… since its going to be my first time.. am anxious, excited and you know really looking forward to it… oh, btw, am from Nepal. Would love to share and exchange few words with u..if you have time i.e.
To busy watching the dance, LOL!
LOL! Naughty night….shouldn’t u be watching out for the feds if you are going to blog all that?!