Advertising agencies had their stalls at the IAA World Congress in Dubai, in the exhibition area strategically placed between the presentation hall and the dining area.
So, on all three days of the Congress, we had to pass by the agency stalls to get to the food and the coffee.
The Euro RSCG Promopub stall with its list of clients plastered on its wall. Literally. For stalls like these, I had to wait for the people to disappear to shoot the entire design.
The Fortune Promoseven stall – with a massage sofa. Hmmm… this I think was a good idea – but just one chair for 2000 delegates?
Much could have been done to make this massage idea stand out, and in turn, the stall. The copy on the wall caught my attention.
The Horizon FCB stall. Lots and lots of text. Like a 3-D version of a corporate leaflet. And something about "full_contact". Underscore seems to be the in thing, these days, what with Nissan's "shift_the future", etc.
And, I had to take a picture of this promo ad I have earlier seen in print. Being a copywriter, all the world's design cannot lure me away from good copy. This one is: credits to Shahir Ahmed of Team Y&R who I was told at the stall is the writer of this ad that was displayed at the Y&R stall.
That sounds very bitter, Jay.
farrukh
My friend Farrukh: let me tell you something about that full_contact thing with fcb… It is their new “positioning”, and they think that that full_contact bs will take them out of the hole they have digged themselves by being so… predictable as you say… that thing with the underscore is just a highlight on their absolute lack of creativity… the full_contact cry is their very last attempt to have prevalence before they disappear for good, and for the good of the advertising industry
hey farrukh, could u email me the image u have put up…the one saying why do we work????
it is cute!