Advertising Website Review 1: Ads of the World April 21, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Marketing , trackbackGone are the days when creatives put yellow post-its in one-shows and awards annuals, when warming up to create a hot campaign.
Now all you have to do is log on to the net and let your keyboard do the searching.
A fellow ad lover called Ivan Raszl has launched a website that archives good advertising from around the world, and lets you browse (and download) the stuff for FREE.
It's called Ads of the world.
I chanced upon the website a couple of days back while looking for award winning radio ads (another potential post).
While the site does not have radio ad archives yet, it has a good collection of press ads. Its streaming TV spots are a big attraction too I am sure. The website has a forum and a blog. And it had more than one hundred thousand unique visitors and almost one million page loads at the year end of 2005.
I asked Ivan, who is based in Bahrain, how it all started. This is what he told me:
The idea came from my own need. I work in advertising. When I start to work on a new client I want to get familiarized with what others have done in that industry. It was a difficult task to look up ads from different sites. So, I thought I'd make this site for myself and share it with others.
The site has apparently been so successful that Ivan has had to pay for extra servers to handle the traffic. This is what he told me has been the biggest challenge:
The biggest challenge is the big demand in traffic. When I started I only had a couple of throusands of hits a month. Now, it's up to 1.2 million page loads a month. I had to get a dedicated server to answer the demand. I had to get a separate server just for the videos too to give good speed. The second challenge to pay for all the costs, but I'm hoping Google advertising revenues will increase with time.
Good work Ivan. You are saving us a lot of time digging through the archives 
Comments»
They feed my reader all the time. Need to know what’s up with the ads world, go there.
Another website that I enjoy and recommend is http://www.frederiksamuel.com/blog/