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Your favourite advertising magazine is now a blog June 26, 2006

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Journalism, Marketing , trackback

Why wait for a month for your advertising industry gossip and scoops? Why wait a week? Why wait a couple of days even? The handful of advertising and marketing bloggers now have company. Our favourite industry titles are exploring blogosphere - and it’s a good thing for all of us I think.

Campaign Middle East staff is posting stuff on the Campaign blog. And with two Tim’s and Richard keeping the blog active, this one’s surely going to be fun. I await the posts by ‘The Spin’, that’s the part I never miss in the print edition, nasty me. Tim Burrowes had posted prompt Cannes snippets the past few days, experimenting with Cannes puns - and officially announced the Campaign blog in the yesterday’s Campaign. Your truly had already spotted the action before the announcement as you can see in my previous post. Good stuff.

Communicate has been blogging for some time now. The first entry I see in Communicate’s blog dates back to April, so they’ve been the ones to catch on early. But, the last entry was made on June 8. It’d be nice to see Mr (or Ms?) CommunicateModerator posting more frequently. C’mon, my friends at Communicate, your print edition is good - let’s see that happening in the blog too!

The Strategiy.com team is aggregating RSS feeds of advertising blogs which is a good idea to keep the Strategiy blog active. Also, there are six contributors on this blog and three guest contributors, which includes me, thanks to Ashwin Salian of Strategiy.com. My blog has a partial RSS feed on Strategiy. I am still exploring how effective RSS is for bloggers.

Now there’s ADvocate of the IAA which brings in news from the advertising industry - are they going to have a blog? Or do they already have one? Gotta find out.

All this reminds me of a really punny (eek!) line I saw one of these days. It said “Who let the blogs out?” I wish I had written that, even though puns usually give me the creeps - but due credit to the person who wrote this - let’s make a song out of it, an ad jingle if you may ;-)

It’s a blog crazy world out here in the UAE. Join in.

Comments»

1. Anonymous - June 27, 2006

Hi Farrukh,

Thanks for noticing that we (Communicate) were the first to launch a blog! We really appreciate the props. And you are totally right, we don’t post enough. I guess it’s just one of those things that we need to get in the habit of doing. We are also very bad at promoting ourselves. It never even occured to us that we should write an article in the magazine touting the blog. Guess we should be thinking more like marketers! — one of the Comunicate moderators

2. Anonymous - June 27, 2006

Oh, one more thing. We actually started blogging in January. — Communicate moderator

3. farrukh - June 30, 2006

And the Communicate blog is active again - way to go, moderators.

farrukh

4. grapeshisha - August 5, 2006

Will be interesting to see how this trend continues. To some degree the 7days letters have taken on some of the characteristics of a blog!

5. farrukh: the advertising blogger - August 5, 2006

I like that section in 7Days, grapeshisha - much like a community blog. I believe there’s a regular readership of those pages already.

6. vOid - September 11, 2006

ha ha nice one with that line “who let the blogs out” , sure are cathing up even gulf news has a page on blogs now. noce work with urs too

7. farrukh - September 13, 2006

Hey there vOid,

Yup, the print people are just waking up to realise that publishing has taken a new route - a shorter one with more reach than any hard copy can ever dream of.

Gotta visit your blog and see what you have been up to.