Advertising Website Review 2: Adrants - Marketing Sherpa’s “Best Blog On Advertising” July 2, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Publications, Marketing , trackbackMarketingSherpa recently announced results of its voting for the Top 10 Best Blogs & Best Podcast of 2006. More than 230,000 people had been invited to rate their favourite marketing related blogs and podcasts based on four criteria: (a) Personality, (b) Usefulness, (c) Design & readability, (d) Would you revisit?. The response was huge.
The coveted “Best Blog on Advertising” Award was won by Steve Hall’s Adrants. I interviewed Steve to find out what makes his blog tick.
Adrants had started as a personal blogging experiment for Steve Hall during a period of unemployment in 2002.
“My background was media, account service and new business on the agency side. Initially, I was hoping to get a job,” replied Steve when I asked him what his initial reasons for starting Adrants were. “I had heard that people were getting jobs because those hiring were reading blogs,” he said. But the blogging experiment brought in more than just interested readers.
“The focus changed when I realized enough ad revenue was coming in that it could sustain me,” Steve said. In March 2004, Steve was ready to launch it as a business that would get him his bread, butter and jam. And he did.
Today, Adrants gets 600,000 pageviews per month and 275,000 unique visitors. A newsletter version of the blog reaches out to 13,000 subscribers. Steve runs the blog on his own and is supported by a team for the sales.
I don’t think Steve’s looking for a job anymore.
Secrets of Blogging Success
By Steve Hall, Publisher, Adrants1. Be concise.
2. Have a sense of humor.
3. Mostly know what you’re talking about. Actually, not being 100 percent right all the time makes for much better reading.
4. Learn where and who can give you stories.
5. If you want to make it a business: Realise that businesses take commitment. It’s not a hobby.
I’d love to know which one is your favourite advertising blog… fill me in.
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Comments»
This is terrific advice, concisely and colorfully put.
Steve Yahn
Former Editor of “Advertising Age” magazine
Hi Steve (Yahn),
Glad you liked the post.
It’s a pleasure to be appreciated by a seasoned ace like you. Must have been fun - all that time at Advertising Age? It’s the first link in my blogroll.
farrukh
I would agree with marketing sherpa. though pretty new to blogging myself and i havent read too many blogs yet but i liked the style adrants uses.
Hi Farrukh,
Adrants is one of my five daily-read blogs. It’s a window to the world of marketing and advertising innovation and is a huge source of inspiration for me. Thanks for putting a face to the blog and for the nice summary of what makes for a good blog.
Cheers,
Reynold
Hi Tamseel: It’s always good to keep an eye on those who are doing their stuff well.
Hi Reynold: What’s a blog without a personal touch - for the blog tips in the box, the thanks go to Steve Hall who shared his secrets with us.
“And this is the time for not just the Lebanese but for all of us to rise to the occasion and find ways to help.”
If only it were so easy. It is unfortunate to say that [God forbid but ... ] the worst is yet to come …