Do shock ads on cigarette packs work? A blogger’s view from Canada October 30, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising , 9commentsIn Canada, cigarette packs feature vivid pictures of the after-effects of smoking. Rotten gums and cancerous internal organs. Really creepy pictures. Does this communication approach (shock and awe) work for smokers?
Following a comment on my post on tobacco advertising, I discovered an out-of-the-box analysis of the smoking problem on Ben and Heather’s blog from Canada. They feel that the reason why we don’t take the smoking issue seriously is because its effects aren’t immediate. Here’s what they write:
“In a world where people live with a buy now, pay later mentality (thank you Visa, Mastercard, AMEX), we are conditioned to act now and worry about the consequences of those actions later. We don’t invest in RRSPs for retirement for the same reason we don’t worry about smoking: The debt and the diseases won’t hit us until years later and by then it’s too late….What we need is something that will make us act now, without hesitation.”
- Ben and Heather of thecourtjester.wordpress.com
And what would that be? Why not visit Ben and Heather at The Court Jester and find out yourself – be warned though, it’s a crazy one!
farrukh
Technorati Tags: Advertising, Marketing, Ethical Advertising, Business Ethics, Corporate Social Responsibility, Tobacco Advertising, Shock Advertising, Anti-Smoking Ads
