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Campaign ME Conference in Dubai: Looks like the party’s gonna rock! November 1, 2006

Campaign Middle East magazine, the media sponsor of this year’s Media & Marketing Show being held in Dubai in November, is organising its inaugural Campaign Middle East Conference on 27 and 28 November 2006 at Al Multaqua Ballroom, Dubai World Trade Centre.

I talked to Tim Addington, editor of Campaign Middle East, and asked him how this conference is going to be different than any other. “Usually, what you get in such events is people standing on a stage giving speeches and Powerpoint presentations. There is no interaction or engagement with the audience,” Tim said.

The Campaign Conference will have a different format. The conference would feature panel discussions with international and local professionals from the media, marketing and PR industries discussing and debating the hot issues relevant to the region. Participation of regional decision makers and the audience would be key.

“It’s not only about people speaking but also about the audience,” said Tim and added that the focus would be to have as much local participation as possible for the panel so that the issues discussed would make sense to the audience. I’m all for local flavoured debates and discussions.

Earlier this year, at the IAA World Congress held at the same venue, I remember the animated discussions that had swung from the panelists to the audience and back on burning issues like auditing of publications in the region. Throwing the discussions open to the floor worked well and at times the views of the panelists were challenged to good effect. Much work got done this way as more thoughts and ideas were discussed than would have been with panelists alone.

I am hoping to attend the conference and if I do, I’d be happy to share the proceedings on this blog - but I am just wondering about the warning on the event’s website about requiring a permission to do such a thing. Anyway, this is what is lined up:

Panel discussions planned for the Campaign Conference

• Relationship building: How effectively do media agencies and marketing departments work together
• The demise of print advertising. The future is online?
• How can PR command a larger slice of marketing spend?
• Getting inside the head of consumers
• The future of free-to-air TV in the Middle East?

Speakers at the Campaign Conference

Max Clifford, One of the most influential PR practitioners in
Britain whose past and current clients include Jimi Hendrix, Muhammad Ali, Frank Sinatra and Marlon Brando.

Hala Badri, Vice president of corporate communications, Du

Antoine Choueiri, Chairman, The Choueiri Group

Joseph Ghossoub, Chairman and world president of the International Advertising Association and chief executive officer of The Holding Group

Jan Zijderveld, Chairman of Unilever Middle East and chairman of the GCC Advertisers’ Association

Alex Andarakis, chief executive officer, Aujan Industries

Matt Blackborn, chief executive officer, Publicis Groupe Media, MENA

Gabriel Chahine, principal, Booz Allen Hamilton

Peter Einstein, chief executive officer, Showtime

Ramzi El Hafez, editor-in-chief, Business Week Al Arabiya

Chet Galpin, chief marketing officer, National Commercial Bank

Nassim Ghrayeb, chief executive officer, YouGovSiraj

Karen Hargreaves, director of marketing, MasterCard International Inc., MENA

Imad Kublawi, chief executive officer, IK Consult

Dimitri Metaxas, director, OMD Digital

Ahmed Nassef, vice-president, Maktoob Group, general manager, Maktoob.com

Fergi Varghese, director of corporate communications, Siemens, LLC

Kunal Wadhwani, Senior Vice President, Zawya

As you can see above, the line up of speakers is interesting. I would love to meet the guys from research and online industries most. What would you like to catch up on at the Conference? For more info, visit the Campaign Middle East Conference 2006 online here.

Technorati Tags: Advertising, Marketing, Campaign Middle East Conference 2006, , Advertising in Dubai, , PR in Dubai

• About...

  Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.

  
  This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.

  
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