Campaign ME (Middle East) magazine could be back soon (we hope…) February 19, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Advertising Publications, Advertising in Dubai, Advertising in the UAE, Campaign ME, International Advertising Association (IAA), Journalism, Marketing , trackbackCampaign ME’s sudden disappearance, offline and online, and the cancellation of the Campaign Middle East Awards took the advertising and marketing fraternity in the UAE and Middle East by surprise as you must have read in my earlier post.
(In the picture: The last (hoping not) Campaign ME issue we received, dated 4th February 2007.)
My creative counterparts - copywriters, art directors - are in mourning because they loved to see their work featured in the pages of Campaign - they are sighing and saying things like: “At least tell us who won in the Campaign Awards.”
Samer Marzouq of Ad Blog Arabia shared our concerns over the fate of Campaign ME.
More news is trickling in now and it’s these times when one misses the weekly publication more because any useful scoop on advertising would have been found in the pages of Campaign.
Roy Greenslade’s blog at Guardian Unlimited gives us a ray of hope that Campaign ME magazine may be coming back soon when it finds a new publisher.
Brand Republic’s report on 9 February had quoted Tim Bulley, Haymarket licensing director, referring to ITP - the publishers of Campaign in the Middle East under Haymarket’s licence, as saying: “We are willing to work with them to resolve the situation.”
On the other hand, grist from the blogging mill tells a different story.
Dubai Media Observer, the media critique blog that had also gone missing some time back, has come back with anonymous contributors. They have already said farewell to Campaign ME, because they believe that Haymarket is now in talks with Motivate - the other publishing giant in town.
Martin Diessner of Flip Media had mentioned something similar in the comments section of my earlier post. Dinesh Lalvani posted about it on the Flip Blog.
But Scott MacMillan, in his feature in Communicate, pointed out that Simon O’Herlihy, general manager of business development at Motivate, denied that they are taking over Campaign ME. Scott’s also broken the news that the former editor of Campaign Middle East, Tim Addington, is leaving the Gulf to join Tim Burrowes at Reed Business Information in Sydney.
So I guess if we do have Campaign ME making a comeback, things will be different now.
Till then, we have Communicate published by Medialeader to bring us advertising and marketing news and AdVocate produced by Motivate for the International Advertising Association (IAA) UAE Chapter.
Latest information on this can be posted in the comments section or sent emailed to me at farrukh_copywriter@yahoo.com
Technorati Tags:
Advertising, Creativity, Advertising in UAE, Advertising Publications, Haymarket, Campaign ME, Campaign Middle East, Campaign Middle East Awards, ITP, Motivate
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Comments»
Communicate is not owned by Motivate. It is published by Medialeader, the same publishing house that brings us Arabies Trends or just Trends as it is called now.
I don’t believe this! I love Campaign ME because it keeps me up-to-date with what’s going on in creative advertising and marketing. I’m subscribed and everything!
I wanted to change my mailing address because I moved to the UAE, but I guess that doesn’t matter anymore now,eh?
Come back Campaign ME…we miss you already!
Hi Ashwin and welcome - thanks for the pointer. I have made the correction. Maybe I made that mistake because ‘Communicate’ rhymes with ‘Motivate’… LOL.
farrukh
Hi Nagham - welcome and I must say - you have a poetic name. I think it means ’song’ in Arabic.
For the latest in advertising and marketing in the UAE, you can also visit Farrukh’s blog (naughty grin).
farrukh
I miss my free copy
and my 24 hours with….
You will stop missing it soon. I should have placed a bet…
Yeah AC - the show must go on. Plus, there are always blogs like this one to exchange views on. I am hoping that you’ll feel comfortable enough to share your name with us soon.
farrukh
I have all campaign copies from date they start, I always go back and read some of, I miss this magazine.
You imagine, that when I was reading any issue I was thinking what campaign gonna write the next week. let’s have that hope to see campaign back soon.
That’s cool Mufeed - I thought I was the only one with stacks of old Campaign issues
Man, get in touch with me - I have an idea brewing about this Campaign collection habit… LOL.
farrukh
I heard rumours that Mediaquest will be the new publisher for Campaign ME…any one heard anything about this??
I wouldn’t be surprised.
farrukh