Creative Ad Winners from Middle East and North Africa: Dubai Lynx Winners - Grand Prix in Print and Outdoor March 23, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Dubai Lynx Awards, Dubai Media City , trackbackWhat better way to showcase creative excellence in the Middle East and North Africa (MENA) region than by posting its highest awarded ads? You’d be happy to know that Marketing, Advertising and Creativity in the UAE has become the most updated and comprehensive blog in the world on Dubai Lynx Awards, with pictures, reports, analysis, and starting with this post… the winning ads. I was invited to cover the Dubai Lynx Awards 2007 in Dubai and have been doing so for the past few days, with one of my pictures being selected for the official Dubai Lynx showcase in their online gallery.
If you’ve just returned from a space flight, Dubai Lynx is the region’s inaugural advertising awards function presented by the Cannes Lions International Advertising Festival in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC). Let’s start with the Grand Prix Winners of Dubai Lynx in Print, Outdoor, Direct and Interactive categories.
Grand Prix Print
Agency: Saatchi & Saatchi Dubai
Title: Undo
Advertiser: P&G
Product: Olay
Country: United Arab Emirates
This print ad by Saatchi & Saatchi Dubai uses the product shots as keys ‘Ctrl‘ and ‘Z‘ which are together used to ‘Undo’ changes on a computer - the product promise is ‘wrinkle smoothing’. What I found most beautiful about this ad is that its headline, bodycopy, logo are in one single element - the product package. One of my all time favourite press ads is one that had won a Gold Pencil at One Show some time back - for Oil of Olay with a similar anti-ageing proposition. The stark white page had just two words on it - “Tock Tick“. Brilliant because it used a metaphor (turning back the clock) a man, woman, child of every age and demographic is familiar with.
Grand Prix Outdoor
Agency: JWT Cairo
Title: Lipton Tree
Advertiser: Lipton
Product: Lipton Green Tea
Country: Egypt
For the people who say outdoor advertising clutters the cityscape - what about this one, then? This outdoor out-of-the-box or should we say out-of-the-tea-cup idea beautifies it. And for tea enthusiasts like me, outdoor reminders like this when I look out my window might just trigger some impulsive strolls to the nearest kettle. Fresh and invigorating idea, like the product is supposed to be. Simply brilliant.
(Business idea for outdoor media sharks: Buy out the trees in your city, better still - plant some)
In the next post, I share with you the Radio and TV Grand Prix winners of Dubai Lynx… bookmark http://www.copywriterjournalist.com in your favourites, NOW!
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Check out related posts on this topic:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
5. More about the author of these posts: Farrukh Naeem – copywriter, journalist and advertising blogger in Dubai, UAE
If you’re an editor looking for pictures and reports of Dubai Lynx 2007, or coverage of the advertising and marketing scene in the UAE and the Middle East, I could help. Feel free to mail me at farrukh.copywriter(at)gmail.com to discuss the possibilities.
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Comments»
Comprehensive coverage Farrukh, I feel like I’ve been to the event!
I especially liked Lipton’s ad. It perfectly shows and links the brand to “green” gardens, it cleverly plays on the shape of the round trees, and likens them to cups, with the Lipton tags hanging on the sides.
The cleverest thing in this ad is that they included buildings that are typcial in Cairo, the target audience.
“Lipton, is green, is the garden, and is right here in Cairo.” that’s what the ad said to me.
Welcome to the blog, Elias. To share the event with those who couldn’t be here was the purpose - glad to know it is working.
Nice analysis. It’s such an out-of-the-box idea like you say - and fits the ‘Green’ label perfectly like you wrote.
farrukh
Hi,
Thank you for your article and efforts.
The ad you placed on your web is not the correct, it was magnified on the dubai lynx and people mistakely though its the ad, the ad is white with the product where it is usually placed in every Olay ad (the bottom right corner) with another pack added behind it and CTR + Z. please give me you email address to send you the right ad jpg, also please give me your jpg speciffications. I would highly apprecite if you REMOVE the current visual you placed ASAP since it is not correct and missleading.
Thanks
Fadi Yaish
saatchi & saacthi
Thanks for letting me know, Fadi.
I’ve fixed the Olay ad.
You’re most welcome to mail me Saatchi & Saatchi’s creative work - my email and phone is on the upper left column of all my blog pages. The jpegs need to be 450 pixels in width (this blog’s column size) - any height can be accomodated.
Also, if you send me the credits for any of your agency’s ads (CD, copy, art, etc), I’d be happy to add that to the respective entries.
farrukh
I really love the creativeness of the Lipton Green Tea ad. Thanks for sharing all of them Farrukh.
Simi
Thanks for your refreshing comment, Simi.
farrukh
thanks farrukh for ur covering this big event and ur effort
and giving the chance to see the comments from the creatives on our work
and thanx a lot Elias for ur kind words on the green tea outdoor
but i like to clear something for u its not a print ad
it’s a creative media done like u see it in the reality
Welcome Bassem,
Happy to see that your enjoyed the feedback.
Your team’s outdoor idea is getting good reviews online - keep up the good work!
farrukh
PLAGIARISM
I would like to know the name of the creative responsible for plagiarsiing an ad created by agency 1pointsize in Chennai, India. Someone from Memac Ogilvy Bahrain entered an ad for Buhiji Opticians and the ad was a blatant rip off of an ad created by 1pointsize (who’s ad ran in May 2006, at leats 6 months before Memac Ogilvy submitted their “version”.
This plagiairism is disgusting and makes me sick. But when an agency doesnt only copy the idea but the art direction as a direct copy, i am left speechless, disappointed, disgusted.
I’m refering to the recent Dubai Lynx awards shortlist
Welcome Chad,
I deplore plagiarism too. People have hijacked my ideas often and I know how it feels.
Don’t remember seeing the ad you are refrring to at the Dubai Lynx event. How about emailing me both the ads if you have them? I’d post them both on the blog and let the readers decide. It’s good to give fellow creatives the benefit of doubt.
farrukh
I’m a sub-chief one of OOH-magazine, which published in Russia.
In the nearest issue our journalist Olesya Zmazneva wrote the article,
devited to the latest outdoor compains including Lipton Tree. Could you please send us the photo in rather high resolution.
Could you please send it to me as soon as you can?
I sincerely hope you will be able to help us in this matter.
Kind regards,
Maria Sorokina,
Sub-chief
“Reklama. Outdoor Media”
Hi Maria,
Kindly get in touch with JWT Cairo for the Lipton hi-res and credits.
farrukh
You just made us feel like we’re actually there!I almost tasted the tea and smelled Axe.Am fascinated by your creativity and finesse in using the words.WOW!
I also love to see more of Saatchi & Saatchi’s work.
You really are an inspiration Farrukh.
Maya
Hi Maya,
Your comments inspire me to cover more events - thanks!
farrukh
Very good creative (Lipton Green Tea ad)
Glad you liked it, Lalu.
farrukh