jump to navigation

Creativity and advertising in the UAE - The important role young creatives play May 25, 2007

Posted by Farrukh Naeem at copywriterjournalist.com in : AGA, Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Apple, Arabian Gulf Advertising, Bilal Kerbaj, Cannes Lions 2008, Copywriting, Farrukh Naeem, International Advertising Association (IAA), Journalism, Keshav Naidu, Marketing, Sheetal Rajan, Shiva Kumar Thekkepat, Team Y&R , trackback

Keeping you posted on the latest advertising, marketing and creativity trends in the UAE and worldwide, I’d like to recommend today’s Gulf News Friday article by the senior journalist Shiva Kumar Thekkepat.

The report is in the light of the recently concluded Cannes Lions Young Creatives 2007 competition, which pits the wits of young agency creatives under 28 years for a chance to represent their agency and country at the global level.

The global Gold winners will enjoy a full delegate registration to Cannes Lions 2008, including hotel accommodation courtesy of the Festival, and many other goodies, like an Apple iPod!

The winning work is made available to a real client, usually a non-profit/charity organisation.

In the Gulf News article, Shiva talks to Sheetal Rajan and Bilal Kerbaj of Arabian Gulf Advertising (AGA) Dubai who won Gold and Keshav Naidu and Umran Shaikh of Team Y&R, Dubai who won Silver.

And a little surprise - you’d see your favourite ad blogger in the feature too. I shared views on the importance of encouraging young talent. And the days when agencies here in the UAE insisted on only talking to people with ‘minimum 10 years of experience’. And what global creative bigwigs who were here during Dubai Lynx said about our standards of creativity.

Also, why I respect creative people in the Middle East because I believe we try harder (think the legendary ‘We Try Harder‘ campaign). Like when we get a brief to promote skin care without showing any skin. And sell lingerie but stay clear of any product shot. Well, you get the picture ;-)
farrukh-naeem-copywriter-dubai-uae.jpg

Farrukh Naeem, copywriter and journalist, talks to Shiva Kumar Thekkepat of Gulf News on advertising and creativity in the UAETechnorati Tags:
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Comments»

1. Ignatius - May 30, 2007

Hi Farruk,

Yes, I do agree with you saying that Agencies talk to poeple over 10 yrs exp in general , but on the other hand again rightly said Mr.Farruk, the ‘world market’ needs something new always and the young generation is surely catching up in the market and should be given more opportunities to exhibit !!

2. farrukh: copywriter & journalist - May 30, 2007

Welcome Ignatius,

I don’t think creativity should be measured in age terms or year terms. Yes, knowledge of market, may be. But not creativity.

In fact, we are more creative as children than when we grow up and start thinking inside our own perceptions and conventions.

farrukh

3. Mahmoud Hammoud - June 20, 2007

What an excellent article! Thank you very much for having shared this.

4. farrukh: copywriter & journalist - June 24, 2007

Thank you for reading through, Mahmoud.

Looking forward to your inputs on other posts too.

farrukh