Biggest ad poster in the world revealed by Sorouh in Dubai, UAE. And how you can put your face on it…
Abu Dhabi based real estate brand Sorouh unveiled the world’s biggest poster in Dubai yesterday at a press conference held at Hyatt Regency Hotel from where one can get a glimpse of the record-breaking site on the ground.
The poster covers 20,000 square metres!
The poster is a part of Sorouh Faces – a corporate citizenship campaign devised to collect one million faces to place on the poster site. For every photo received in the Sorouh Faces campaign, Sorouh will donate US$1 to the UAE Red Crescent, adding up to a donation of US$ 1 million!
Masood Al Awar of Sorouh receives the Guinness Book of World Records certification from Kaoru Ishikawa.
“Our $1m donation will help fund a new Red Crescent programme which will repair and reconstruct the homes of the underprivileged, here in the UAE.”
Masood Al Awar, Special Advisor to Chairman of Sorouh and Executive Director Sales and Marketing
The Sorouh Faces campaign was conceptualised by TBWA\RAAD Abu Dhabi which handles the Sorouh account, with support from TBWA\RAAD Dubai providing strategic support and TBWA\RAAD PR handling the media relations. The poster was created using unique technology developed by Ad-Air, which plans to have many more such sites around the world.
And now, the fun part where everyone can join in…
How to put your face on Sorouh’s world-record breaking site, free
You can upload your photo for free to help others by following the link at Sorouh.com or visiting the dedicated website at www.sorouhfaces.com.
Simply upload your picture on it and soon, you could see it among so many others which will form a new image on this world-record breaking site. For every picture you upload free, Sorouh will donate US$ 1 to charity. So, go for it!
Trivia: According to World Records Academy, to prepare the site for this poster, over 360 tonnes of concrete was removed to level the ground. And it took over 70 workers along with 8 contractors working 24 hours a day over 8 weeks to make this happen. Isn’t easy breaking a world record, is it?
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Charity, mixed with Marketing and PR in big size. Very smart.
Dubai is the place of the biggest things…but without soul.
How much did cost to build that poster? It wouldn’t have been easy to build the homes for the homeless? but what am I thinking!!?? then, it wouldn’t have had the same impact.
It is similar to the RED campaign in America.
Has anyone considered this as damaging advertising? I read an article published in a Canadian Newspaper, criticising strongly Dubai because it seems desperate to get “the biggest” titles.
For me it is an other brick on the wall , and an unsipatizacing feeling with Sorouh.
1Welcome Don,
Thanks for sharing your opinion.
True – Dubai has a knack for superlatives. Not necessarily a bad or damaging thing in my opinion if it leads to superlative experiences too. Let’s see how the world’s tallest tower and the first ever underground hotel turn out to be.
One could argue that brands should donate their marketing and advertising budgets to charity too in addition to the part they set apart for CSR initiatives. I tend to think that successful marketing and PR campaigns that create a buzz will lead to a greater market share, leading to greater profits to set apart for humanitarian causes.
farrukh
2Hey,
First of all , this blog is a very good idea, so congrats farrukh.
I am working in a marketing department of a Real Estate company in in the UAE. I need to get some information about the customer profile in the country and the region more generally. Do you know where I can get such information?
Thanks in advance
3Hi Jessica and welcome,
Sorry for the delay in replying – this is a busy time with lots of campaigns and deadlines. And thanks for the kind words.
What do really mean when you say customer profile? Are you talking demographics? There are companies and agencies that do consumer research, and real estate research. Call me when you have time. I could suggest a few names.
farrukh
4hmmm
5Hi Yoseph,
And welcome to my blog.
farrukh
6Hello farrukh,
Can you recomend a good outlet to advertise in to reach a high end demographic in UAE? I am a Realtor in the U.S. ( Florida ) and I represent high end homes and many other commercial projects such as hotels and multi – family housing.
Thanks
7Hi Greg,
The UAE has more than 300 print publications – many of these are targeted to the high-end market. You could go for many niche publications or a few mass ones. Portals and websites which can give you a user demographic could also be good ideas.
Yet, I am not sure what demographic in the UAE would like to buy property in the US.
farrukh
8Hello Farrukh,
The demographic I am looking to find would be in the high end development sector. Another would be high net worth individuals looking for a vacation home. Do you have any that you could recomend? I have never been to the UAE so until I visit I am trying to get others first hand opinions.
Best wishes
9Hey Greg,
I’d think that a publication like Forbes Arabia might be a good niche option. But if you’re going to invest valuable media dollars, I recommedn that you consult a specialist media agency. Online would give you more value for your money, I personally think.
You can email me for further queries.
farrukh
10good day Farrukh)could you pleas tell me how can i make a reques to the advertising companys to use my fotos on advertising?i really want to try,if u want to look at me i ll send u my fotos
11Good day Viktoria,
Once an advertising agency selects you for modelling a brand, you’d have to be physically present for the shoot. Modelling agencies usually supply talent to ad agencies.
farrukh
12this isnt a dubai real estate company its a real estate company in abu dhabi get ur facts right freaks SOROUH RULES!!!!!:D:D:D:D:D:D:D:
:P:P:P:P
13Sum1,
It’s good to read a post before posting a comment on it. Go back and read the first sentence. Sorouh is based in Abu Dhabi – its poster is in Dubai. Who’s the freak, then
farrukh
14hi when we can see it in reality i mean when will it finish?
15Hello
16Same query? When do we get to see our pics on this mega 3 football fields sized poster?
It was launched with so much HOOHAH then it all fizzled out.
It’s already there Sadeem and Kaya – same location. Lots and lots and lots of pics.
17i sent my pic to the project and they accepted it a yr ago.. i was told in the email (i think) i would informed abt the location of the picture! is there an e version of the poster
18It’s the same location as in the picture, Hamza – beside Hyatt in Dubai.
farrukh
19Farrukh,
20how the poster will be made: painted, printed, engraved, led lights/digital and how long the image will last under the dubai sun?
Thank you,
Valentin
What location where?
21Can it be viewed online?
In case I forget to chk back will u email me pls.
Thanks
Have a look at http://www.sorouhfaces.com – the poster with a million pics, in the actual location, is shown online.
farrukh
22I submitted my photo.How can I see my photo to know that it has been publised ?
23I like this theme you are using… what is it?
24