Advertisers going viral. Is YouTube’s gain TV advertising’s loss? November 27, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising , trackbackIt’s every creative’s dream to engage the consumer on more than one level. And TV used to be THE medium to talk, sing, dance and flirt with the consumer better than print or radio.
But it always costs a bomb for a brand to get a few seconds on TV.
YouTube has changed that.
Audio-visual advertising isn’t about TRP’s anymore.
It’s also about pageviews and ‘favourites’ and bookmarks and links on blogs.
Most importantly, sending out your audio-visual messaging is virtually free now. And to top that, if you do it right, your YouTube video can assume viral status and be passed on via emails and blogs. Even be spotted on Facebook walls.
There’s a downside though. For now. Not everyone has the internet. Not everyone has broadband. But that’s changing like hell.
Have you been making a lot of viral videos for your clients too? Have you watched a viral which you really think works for the brand? Does viral work? How does it affect you as a copywriter? Or art director?
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farrukh
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