Comments on: Dubai Metro could attract billions of advertising money in UAE

By: Farrukh Naeem at copywriterjournalist.com

Farrukh Naeem at copywriterjournalist.com — Tue, 04 Mar 2008 16:56:00 +0000

Shilov,

List of things not to fo in OOH creative – great!

Readers of this blog will surely benefit from it. Mail me!

By: Shilov

Shilov — Mon, 03 Mar 2008 11:13:26 +0000

Please get me a pic of one of these billboards- will paste it on my company notice board, we guys are a bit overworked and need a good laugh! Am sure this must be done by a ‘creative’ client.

Also am compiling a list of things not to do in OOH creative, do let me know of any other blunders you’ve seen on billboards.

By: farrukh: copywriter journalist in UAE

farrukh: copywriter journalist in UAE — Thu, 28 Feb 2008 10:04:46 +0000

True, Shilov. This looks more like an outdoor agency buy and resell kind of a thing.

Talking of print ads becoming billboards, I’ve seen bullet points on billboards in Dubai… LOL.

By: Shilov

Shilov — Thu, 28 Feb 2008 09:36:35 +0000

Hope the metro authority finalizes ad spaces in such a way that instead of adding to the clutter, they work to make the environment more lively. And makes those spaces standard in terms of size, rather than putting up every flat space available for advertising.

I don’t think that one agency winning will make any difference, this will still be available for clients- normally such bids are taken up by specialist outdoor media agencies and not by advertising agencies.

I hope agencies refrain from doing the standard thing of taking a print ad and putting it on this medium. the products that use this medium should be relevant to the travelers, this is their opportunity to make creative that befits the medium, and use the medium to deliver the message effectively. Lets hope this is the case.