Dubai Lynx Academy to sponsor 20 students for Dubai International Advertising Festival March 5, 2008
Posted by Farrukh Naeem at copywriterjournalist.com in : Ad Blogging, Advertising, Advertising Agencies, Advertising Awards, Advertising Events, Advertising in Dubai, Advertising in the UAE, Arabic Advertising, Art Director Job, Copywriter job, Copywriting, Dubai International Advertising Festival, Dubai Lynx Awards, Dubai Media City, Lack of creativity in advertising, Marketing , trackbackThe Dubai International Advertising Festival is based around the theme ’Learn to Win‘. And in line with that central theme, professionals and students from the advertising industry will have a chance to not just be inspired by award winning ads from the region and around the world, but also by the seminars and workshops that will be conducted by the top ad gurus like David Droga and Piyush Pandey.
One good anouncement that was made at the press conference held yesterday by the organisers Dubai Lynx Awards was that Dubai Media City will sponsor 20 Dubai Lynx Academy students at the 1st Dubai International Advertising Festival.
This would give the youth a chance to not just learn and educate themselves but also rub shoulders with the who’s who of the ad world. I think it’s a great initiative by Dubai Media City to make it easier for future ad professionals to be a part of an ad festival.
Mohamed Al Mulla, director of Dubai Media City, speaks at the Dubai Lynx press conference
“The Dubai Lynx Academy programme is all about developing the youth of the region and to enable them to understand and be enthused by Great Creativity - in fact, ‘Learn to Win’. At the Festival, these students will be able to draw inspiration by seeing the best work produced in the MENA region and listen first hand to global industry leaders.”
Mohamed Al Mulla
Director
Dubai Media City
More and more homegrown ad talent from the UAE is surely going to add insights and understanding to the creative process. Fresh blood and ideas are always a good thing, isn’t it?
Things used to be very different many years back in the UAE ad industry. As I blogged before, it was not unusual to see creative vacancies requiring 10 or more years of experience. When I was younger, I was even told bluntly by one agency in the UAE that they had no programmes for interns.
Things have been changing now, with some agencies here in the UAE having intern programmes, as well as working with local universities for placement of their students. With more youth in the creative corridors, one hopes to see more fresh ads in UAE too.
Do you agree that we nee dmore young people and intern programmes in advertising agencies? You might also enjoy reading my earlier post on ’Does age matter in advertising?’
Comments are welcome…
Comments»
I’m study for the news journalist,can i be a copywriter advertising from my basic education that i get before???
Welcome Tya,
Your journalism training can help too - but it’s barnding and marketing and consumer behaviour that one really needs to understand for copywriting.
Plus, you need to be good at the language you write in, which I am assuming isn’t English.