Keep It Clear ad for Clear anti-dandruff shampoo March 9, 2008
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Advertising in Arabia, Advertising in the Middle East, Brands, Clear Shampoo, Marketing , trackback
Clear anti-dandruff shampoo had a brilliant press ad in OK! Middle East’s 21 February edition (Issue 158).
As you can see, the advertising agency has creatively used a doublespread-format to show hair parting. The headline is in the form of little white letters spread across the hair. It reads ‘keep it clear’.
If this hasn’t been done before, I think it’s a strong contender for good use of media in the awards season. If you were on the team that created this ad, mail me the credits and I’d be happy to put them up in addition to how youcame up with the idea.
Has anyone else been doing award-winning stuff? Using media creatively? Share it here!
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