Keep It Clear ad for Clear anti-dandruff shampoo

Clear anti-dandruff shampoo had a brilliant press ad in OK! Middle East’s 21 February editionĀ (Issue 158).
As you can see, the advertising agency has creatively used a doublespread-format to show hair parting. The headline is in the form of little white letters spread across the hair. It reads ‘keep it clear’.
If this hasn’t been done before, I think it’s a strong contender for good use of media in the awards season. If you were on the team that created this ad, mail me the credits and I’d be happy to put them up in addition to how youcame up with the idea.
Has anyone else been doing award-winning stuff? Using media creatively? Share it here!
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.

