Copywriter Journalist

Advertising blog by Farrukh Naeem, journalist and copywriter in UAE (Abu Dhabi, near Dubai)

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Interview on Creativity and Advertising in UAE and the Middle East June 15, 2008

Zeid Nasser, a good friend and founder of AdBlog Arabia and MediaMe, asked me some good questions about the state of advertising in the UAE and the Middle East for an interview he’s been wanting since we first met in Dubai.

He’s asked me what challenges copywriters face in the Middle East. How do Beirut and Cairo compare to the UAE in terms of creativity. And why I think blogs are a good idea for global exchange of ideas.

For all those readers who’ve been mailing me and asking me about the creative life in the region, it is a detailed look at what it’s like. Have a read at the MediaMe.com homepage or the interview’s direct link.

You’ll also notice that Zeid’s being a media person puts up regional media rates too on MediaMe.com. And jobs in advertising. So, I’m sure you’ll find his sites useful. Go for it!

• About...

  Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.

  
  This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.

  
  Feel free to email Farrukh at farrukh.copywriter(at)gmail.com if you are:

  * an editor or journalist looking for insightful coverage of the advertising and marketing scene in the UAE and the Middle East

  * an eccentric creative director who believes good soulful copy isn't dead, yet

  * a brand manager or marketing communications chief wishing to have coffee with a copywriter who's studied Philip Kotler, heard Tom Peters, and can understand marketing strategies and annual reports

  * an advertising, marketing, media, or public relations professional with some hot, sizzling news, event or opinion you want me to feature on this blog

  * a young, enthusiastic person looking for simple tips for your advertising or journalism career but being brushed away by those who have made it big but forgotten how they, once upon a time, were like you too...

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• Copyright (c) 2008 Farrukh Naeem. ALL RIGHTS RESERVED.

  No part of this blog including text, pictures, opinion, quotes, ads, illustrations may be reproduced, posted or published without the expressed written consent of the author. For permission to republish this blog's content, please write to farrukh.copywriter(at)gmail.com. If you are in a rush, you can speak to me on +971 50 7151722. You are welcome to cite or quote text excerpts (not images) of this blog under Fair Use conventions provided that you credit the source as Farrukh Naeem and link back to www.copywriterjournalist.com.

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