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	<title>Comments on: Twitter power &#8211; how social media can make or break you in minutes.</title>
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	<link>http://www.copywriterjournalist.com/2009/02/02/twitter-power-how-social-media-can-make-or-break-you-in-minutes/</link>
	<description>Freelance copywriter, journalist &#38; social media consultant blogging from Abu Dhabi, near Dubai, UAE</description>
	<lastBuildDate>Wed, 21 Sep 2011 11:13:31 +0000</lastBuildDate>
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		<title>By: Farrukh Naeem at www.copywriterjournalist.com</title>
		<link>http://www.copywriterjournalist.com/2009/02/02/twitter-power-how-social-media-can-make-or-break-you-in-minutes/#comment-30493</link>
		<dc:creator>Farrukh Naeem at www.copywriterjournalist.com</dc:creator>
		<pubDate>Tue, 03 Feb 2009 15:15:16 +0000</pubDate>
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		<description>That&#039;s a very useful comment, Issmat. Thanks for adding value to the post this way.

It gets exciting when a corporate blog becomes a little personal with, say, the CEO of a global brand writing about how he spent his weekend - thereby humanising the company somewhat. It&#039;s on the edge of the two clear cut options you commented about but I think that&#039;s where the fun lies ;-)

farrukh</description>
		<content:encoded><![CDATA[<p>That&#8217;s a very useful comment, Issmat. Thanks for adding value to the post this way.</p>
<p>It gets exciting when a corporate blog becomes a little personal with, say, the CEO of a global brand writing about how he spent his weekend &#8211; thereby humanising the company somewhat. It&#8217;s on the edge of the two clear cut options you commented about but I think that&#8217;s where the fun lies <img src='http://www.copywriterjournalist.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
<p>farrukh</p>
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