YouTube launches 48-hour ad contest with Cannes Young Lions April 30, 2009
Posted by Farrukh Naeem at www.copywriterjournalist.com in : Advertising , trackbackYouTube and Cannes Lions are offering young creative people under 28 a chance to win a trip to this year’s festival, and participate in the Cannes Young Lions film competition.
YouTube will release the contest brief on 15 May to make a 60 second ad for a prominent charity and post it on the contest’s dedicated channel on YouTube at:
www.youtube.com/canneslions
You’ll have 48 hours to make a video and submit it to the YouTube contest channel. Then comes the more challenging part…
You’ll have two more weeks after submittiung your video to make it go viral. Blog it. Tweet it. Spread it through Facebook. Make it go round the world.
At the end of the two weeks, judges will pick two winners who’ll get an ALL EXPENSES PAID trip to Cannes.
As any young creative who’s passionate enough about advertising knows, the chance to visit Cannes, see the world’s best ads, say Hi to the hottest CDs in business, comes rarely for cubs who’re just starting out.
Making a YouTube video, that too for a charity, I think is really a cool way to win a ticket to the event, specially if you’re got the knack for video. You’ve got nothing to lose. And maybe this is the shot in the arm you need to make that YouTube video you’ve always wanted.
It’s time to get your mobile cameras, handycams, anycams rollin’…
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LOL!