Comments on: How low can advertising creative go in UAE? You have no idea! http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/ SEO consultant, freelance copywriter in Abu Dhabi, UAE blogs about advertising Sat, 06 Feb 2010 21:14:16 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Louai Alasfahani http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57801 Louai Alasfahani Wed, 04 Nov 2009 10:00:08 +0000 http://www.copywriterjournalist.com/?p=260#comment-57801 Oppsssss. Do not do to others what you do not like done to you. NB. I was referring to TBWA\RAAD Dubai ;) http://bloganubis.com/2009/08/21/shi_t-the-way-you-move/ http://bloganubis.com/2009/06/03/can-you-bake-your-cake-and-eat-it/ http://bloganubis.com/2008/09/28/wings/ Oppsssss. Do not do to others what you do not like done to you.
NB. I was referring to TBWA\RAAD Dubai ;)

http://bloganubis.com/2009/08/21/shi_t-the-way-you-move/
http://bloganubis.com/2009/06/03/can-you-bake-your-cake-and-eat-it/
http://bloganubis.com/2008/09/28/wings/

]]> By: vallan antony http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57633 vallan antony Sat, 31 Oct 2009 07:44:42 +0000 http://www.copywriterjournalist.com/?p=260#comment-57633 Done by some real good Copy Writer. The times they are a changin.! Done by some real good Copy Writer. The times they are a changin.!

]]> By: Farrukh Naeem at www.copywriterjournalist.com http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57605 Farrukh Naeem at www.copywriterjournalist.com Fri, 30 Oct 2009 13:43:44 +0000 http://www.copywriterjournalist.com/?p=260#comment-57605 Yes, Satish - it really hurts when a big idea gets a small budget and its ripoff is splattered all over the place. As a creative myself, I'd rather do an average but original ad than a fantastic copy-paste. The learning that comes by making ads derived from soul of is more valuable than a one-night party with some undeserved metal in my hands. Yes, Satish – it really hurts when a big idea gets a small budget and its ripoff is splattered all over the place. As a creative myself, I’d rather do an average but original ad than a fantastic copy-paste. The learning that comes by making ads derived from soul of is more valuable than a one-night party with some undeserved metal in my hands.

]]> By: Farrukh Naeem at www.copywriterjournalist.com http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57604 Farrukh Naeem at www.copywriterjournalist.com Fri, 30 Oct 2009 13:38:38 +0000 http://www.copywriterjournalist.com/?p=260#comment-57604 Agree, Tanvir. Yes, all creatives take their inspiration from somewhere but someone who is just taking ready art work and pasting a logo on it needs a good spanking. And publicly ;-) Agree, Tanvir. Yes, all creatives take their inspiration from somewhere but someone who is just taking ready art work and pasting a logo on it needs a good spanking. And publicly ;-)

]]> By: Satish Raju http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57600 Satish Raju Fri, 30 Oct 2009 12:41:28 +0000 http://www.copywriterjournalist.com/?p=260#comment-57600 Am glad someone is speaking out. Good one! May be such efforts will make serious creative agencies from taking shortcuts. We launched a creative (print) for Bentley Cigarettes in 2003. The creative had the smoke go up and depict a persons mood. The same creative route was adapted by Davidoff in print and TV (2006). Unfortunately, the focus as well as the budgets didn't permit Bentley to take an aggressive route. Now the only visibility its got is when we remember the rip-off! I can understand that visual mnemonics are limited. But creatives need to stop seeking to be inspired from archives. Am glad someone is speaking out. Good one! May be such efforts will make serious creative agencies from taking shortcuts.

We launched a creative (print) for Bentley Cigarettes in 2003. The creative had the smoke go up and depict a persons mood. The same creative route was adapted by Davidoff in print and TV (2006).

Unfortunately, the focus as well as the budgets didn’t permit Bentley to take an aggressive route. Now the only visibility its got is when we remember the rip-off!

I can understand that visual mnemonics are limited. But creatives need to stop seeking to be inspired from archives.

]]> By: tanvir shah http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57548 tanvir shah Thu, 29 Oct 2009 18:11:07 +0000 http://www.copywriterjournalist.com/?p=260#comment-57548 gotta look at possibility of a lawsuit. or as suggested in the post - take it to the IAA and get the guy banned from plying his fake art in town. gotta look at possibility of a lawsuit. or as suggested in the post – take it to the IAA and get the guy banned from plying his fake art in town.

]]> By: Farrukh Naeem at www.copywriterjournalist.com http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57541 Farrukh Naeem at www.copywriterjournalist.com Thu, 29 Oct 2009 16:34:09 +0000 http://www.copywriterjournalist.com/?p=260#comment-57541 Hey MeeA, good to see you and read you here. Yup - it's a full time job nurturing, protecting ideas and then helping them see the light of day. Don't even talk about suits trying to make things better, because the client's wife thinks so ;-) farrukh Hey MeeA, good to see you and read you here.

Yup – it’s a full time job nurturing, protecting ideas and then helping them see the light of day.

Don’t even talk about suits trying to make things better, because the client’s wife thinks so ;-)

farrukh

]]> By: MeeA http://www.copywriterjournalist.com/2009/10/29/how-low-can-advertising-creative-go-in-uae-you-have-no-idea/#comment-57532 MeeA Thu, 29 Oct 2009 14:19:51 +0000 http://www.copywriterjournalist.com/?p=260#comment-57532 Hello, my old friend!! Sadly, plagiarism is a scourge that plagues not only the advertising industry but pretty much any where intellectual property is involved. It's one of the things I miss least about Dubai. It's often hard to decide what's worse - the copy & paste style of doing things, or the way in which one's hard work is butchered by executives (clients) who add on their bits and pieces to make it sound "better"... Hello, my old friend!!

Sadly, plagiarism is a scourge that plagues not only the advertising industry but pretty much any where intellectual property is involved. It’s one of the things I miss least about Dubai.

It’s often hard to decide what’s worse – the copy & paste style of doing things, or the way in which one’s hard work is butchered by executives (clients) who add on their bits and pieces to make it sound “better”…

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