Freelance copywriter, journalist & social media consultant blogging from Abu Dhabi, near Dubai, UAE
As our readers in the UAE know, we already have a fair share of group buying sites – many looking like clones of earlier ones. So far, GoNabit has been fairly successful in the UAE and has a headstart. Newcomer Cobone is by the Jabbar Group – the guys who own Souq.com – and they [...]
Would you like to attend an intensive 6-hour interactive workshop based on John Carlton’s Simple Writing System right here in Dubai, UAE, with a 100% discount on the course fee? Read on… For all those readers who’ve been asking for copywriting advice Being one of the first blogging copywriters in the UAE, I’ve been asked [...]
The Middle East’s advertising effectiveness is put to test at the annual GEMAS Effie Awards every year in Dubai, UAE. This year, the Award presentation ceremony was held on 4 November at Joharah Ballroom in the enchanting Madinat Jumeirah complex. Siobhan Adams, the Managing Editor of Gulf Marketing Review and a good friend had extended [...]
Professor Philip Kotler was in Abu Dhabi on 13 October for his ‘Marketing 3.0 – Values Driven Marketing’ seminar at the Abu Dhabi Women’s College premises. In conjunction with the Higher Colleges of Technology, Professor Kotler announced the launch of the World Marketing Forum (WMF), an annual event which will bring CEOs and CMOs from [...]
There’s something missing in UAE’s advertising. Local flavour. When was the last time you looked at an ad produced in the UAE and chuckled at the local touch in it? Never? If a country doesn’t have its own homegrown talent in its ad agencies, how do you expect its advertising to have a uniquely local [...]
What brought me into copywriting more than 10 years ago was the potential to use words for persuasion. It was a bad time to be a copywriter.
A copywriter job for a month is available starting immediately at a well known through-the-line advertising agency in Doha, Qatar. The agency is looking for a copywriter with 5 to 7 years experience handling reputed brands .You need to be a people person, with loads of passion for advertising and ideas. Someone who is self [...]