Western Union Making Wishes Come True with touching #WUwish campaign

Western Union has created a heartwarming video highlighting the wishes and aspirations of expats in the UAE who work might and day to make lives better for their loved ones.

Western Union launched the #WUwish campaign in the UAE where the company spoke to many expats and fulfilled their biggest wish… for others.

A YouTube video beautifully captures these true stories, many of which any expat will identify with…

Western Union is a brand well placed to leverage people’s emotions as people use this service to send their hard-earned money to their loved ones.

An agency having WU as their client would have multiple creative and emotional platforms to leap from – and this campaign is a great example of that. Sensitively done. Realistically shot. And mostly understated.

If you would like to fulfill someone’s wish too, share the story with #WUwish or social media or log on to Western Union Make A Wish #WUWish.

Western Union UAE Making Wishes Come True WUwish video spot ad

The website dedicated to the campaign inviting people to share their wishes which subsequently get published on the website and may become the next story.

The campaign is receiving good feedback on social media with users being moved to tears, and appreciating that Western Union spent money in helping people rather than in producing expensive campaigns.


The type of wishes people are making are varied, from fulfilling a mother’s dream, to repaying a family loan to making things right with a loved one in a far off country. And the people hope that Western Union will make their wishes come true…

The campaign has legs, as we say in advertising. It can be extended for an infinite period of time and continue to benefit people and build the brand reputation as a CSR initative too.

Well done, Western Union!

Liked what you read? Share your views and comments below:
About Farrukh Naeem at www.copywriterjournalist.com

Farrukh Naeem is the Managing Editor of CopywriterJournalist.com. Connect with him on Twitter, Facebook and Google+. His blog is at FarrukhNaeem.com

Speak Your Mind