Western Union Making Wishes Come True with touching #WUwish campaign

Western Union has created a heartwarming video highlighting the wishes and aspirations of expats in the UAE who work might and day to make lives better for their loved ones. Western Union launched the #WUwish campaign in the UAE where the company spoke to many expats and fulfilled their biggest wish… for others. A YouTube […]

Arabic copywriter job vacancy in Abu Dhabi UAE

An Oil & Gas company based in Abu Dhabi is looking for a professional and dynamic Arabic copywriter. The ideal candidate should be fluent in writing Arabic copy for various kinds of communication collateral. Experience in creating original content as well as editing existing content is essential. The pay will be from AED 8,000 to […]

Toyota recreates YouTuber Rahat’s prank for Aygo Go Fun Yourself campaign

Toyota has teamed up with online pranksters, comedians, improv actors and YouTube stars to co-create a multi-channel campaign ‘Go Fun Yourself’ for its new generation Aygo. The Pan-European integrated campaign is a series of prankster style videos and social media from each market, launched in cinemas, on TV, online, social and in print from 12 […]

Turkish Airlines advert for Iğdır Province goes viral – see it with English translation

Airline ads can get repetitive after a while. But this ad for Turkish Airlines takes airline advertising to a whole new level. No fancy destination shots. In fact, what you see is more of modest countryside – the ad is about Iğdır Province in Easternmost part of Turkey near Mt Ararat. First published on April […]

[Breaking] Ski Dubai launches funny YouTube series on Abe and Sara – two penguins on a romantic trip to Dubai UAE

We love it when local agencies and clients based in the UAE create experimental work. Here’s a refreshingly funny video from MediaVest and PixelPlusMedia created by local talent. Jose Garcellano, who has directed the video, sent us the scoop today. It’s the story of two penguins Abe and Sara who are on their way to […]

ALS Foundation Netherlands “I’m Already Dead” Campaign Breaks New Ground For Cause Related Advertising

How do you make an advertising campaign for a disease that has no cure? Publicis Amsterdam has created a hard-to-forget campaign called “I’m Already Dead” for ALS Foundation Netherlands that is ready to face the odds. And it is making a difference already. What’s different about the “I’m Already Dead” campaign for ALS by Publicis […]

Nike Launches Find Your Greatness Campaign in Social Media during London 2012 Olympics – Inspiring Videos, Scripts, Copywriting

Everyone is entitled to greatness – it is not the right of the privileged few. Nike has taken this idea and created what could possibly be one of its most iconic campaigns ever. As the world follows the London 2012 Olympics, and the numbered athletes from each country that have what it takes to be […]

David Boudia dives off Burj Khalifa Dubai in Visa TV ad for London 2012 Olympic Games

VISA’s London 2012 Olympic Games ad campaign running currently on YouTube features a spot where diver David Boudia is seen climbing to the spire of Burj Khailfa in Dubai – the tallest building in the world. And then… leaping from it with an unending series of somersaults as he dives with many others into the […]

Ivan Johnson of 140 BBDO explains creativity – in 140 characters or less

Life is short. So is effective communication. You begin to realise that an agency isn’t named 140 on a whim, as soon as you see the lengths they go to, to explain the beauty of brevity. CopywriterJournalist enjoyed reading why 140 BBDO is named the way it is, and if you’ve not read engaging long […]

Jonathan Ford – Creative Partner at Pearlfisher London – on combustion of heritage and desire

CopywriterJournalist interviews Jonathan Ford – Creative Partner at Pearlfisher London As one of the co-founders of Pearlfisher, Jonathan Ford has seen Pearlfisher grow from fledgling start-up to an international design leader. He serves as a Director of the Design Business Association (DBA) and is a trustee of the Haller Foundation. Jonathan began his design career […]