Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures) March 21, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Adobe, Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Axe Advertising, BBDO Holdings, Brandcom Middle East, Dubai Media City, Fred Koblinger, Lowe MENA, PKP Proximity, Radio Advertising, TBWA/RAAD, Tonic Communications, Wunderman Dubai , 2 commentsPresenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out…
Dubai Lynx Awards - Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix award - the best we have in Integrated is the Gold winner. What’s sad is that to be judged for creative excellence in Integrated advertising, the entire Middle East North Africa (MENA) region could come up with only 22 entries out of a total of 1,679 submitted in all categories.
Makes one think - are we all looking for quick-fixes and short bursts of creative brilliance in the region rather than communication ideas that build integrated campaigns with ‘legs’ and keep running long after we are forgotten? Or is agency specialisation the culprit here? Feel free to agree or disagree in the comment section of this post.
Brandcom Middle East UAE team won a Gold Dubai Lynx for the cheeky Axe Deodorant’s Integrated campaign.
Global Advertising Jury Spellbound By World-class Creativity at Dubai Lynx Awards
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising Awards, Advertising in Dubai, Advertising in the UAE, BBDO Holdings, DraftFCB, Dubai Lynx Awards, Dubai Media City, Fred Koblinger, Impact/BBDO Saudi Arabia, Jonathan Harries, Lowe MENA, PKP Proximity, Saatchi & Saatchi, Saatchi & Saatchi Dubai , add a commentDubai Lynx Awards winners‘ posts continue on this blog. Exclusive pictures and reports by Farrukh Naeem will fill you in on all that happened.
The Dubai Lynx awards ceremony had started with messages from the organisers, and the Jury Presidents.
Jonathan Harries, the Worldwide Chief Creative Officer of DraftFCB Group, USA, and the Jury President of the TV/Cinema, Print, Outdoor and Radio categories of Dubai Lynx Awards: “What if we had an awards show where we took all the good things from other awards shows, and none of the bad? The good news, as I see it, is we can. This is the inaugural.” Yes, he was referring to the Dubai Lynx Awards.
Fred Koblinger, Chief Executive Officer of PKP Proximity and BBDO Holdings, Austria and Jury President of the Direct and Interactive categories of Dubai Lynx Awards expressed his feelings thus: “I am honoured to lead a jury of international experts to discover state-of-the-art work and celebrate the winners of what is, without a doubt, the most valuable creative award in this part of the world.”
It was announced that keeping in mind the time factor, while all winners will be announced, only the winners of Gold Dubai Lynx Awards will be called on stage. Here are the Gold Dubai Lynx winners in the Outdoor categories.
