Copywriter Journalist

Advertising blog by Farrukh Naeem, journalist and copywriter in UAE (Abu Dhabi, near Dubai)

• Home
• Copywriter Journalist - Who is it?

Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures) March 21, 2007

Presenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out…

Dubai Lynx Awards - Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix award - the best we have in Integrated is the Gold winner. What’s sad is that to be judged for creative excellence in Integrated advertising, the entire Middle East North Africa (MENA) region could come up with only 22 entries out of a total of 1,679 submitted in all categories.

Makes one think - are we all looking for quick-fixes and short bursts of creative brilliance in the region rather than communication ideas that build integrated campaigns with ‘legs’ and keep running long after we are forgotten? Or is agency specialisation the culprit here? Feel free to agree or disagree in the comment section of this post.

Brandcom Middle East UAE team won a Gold Dubai Lynx for the cheeky Axe Deodorant’s Integrated campaign.

(more…)

Dubai Lynx Shortlist Announced: UAE leads the Middle East and North Africa in creativity March 18, 2007

UPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:

1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners and pictures
5. Dubai Lynx Awards winners’ pictures in Outdoor category

=======================================================================

DOWN MEMORY LANE: Read Dubai Lynx 2007 coverage and see pictures from the event:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
5. More about the author of these posts: Farrukh Naeem – copywriter, journalist and advertising blogger in Dubai, UAE

=======================================================================

The Dubai Lynx shortlist of creative advertising from across the Middle East and North Africa has been announced. Advertising agencies in the UAE are leading the region in creativity in all categories - TV/Cinema, Print, Outdoor, Radio. Team Y&R, Fortune Promoseven, JWT, Saatchi & Saatchi and Lowe MENA are names that repeat often in these categories.

In the Direct category, UAE entries are on the top with Wunderman (my favourite UAE agency) clearly dominating the shortlist. In the Interactive category again, UAE agencies are ahead with ARC Dubai and Impact Proximity in a tie for most entries shortlisted.

The Integrated category shorlist has Impact/BBDO, Saatchi & Saatchi Dubai, Team Y&R and Brandcom Middle East from the UAE and and JWT and H&C Leo Burnett from Lebanon.

You can download the shortlist from the official Dubai Lynx website:

* Download TV/Cinema, Print, Outdoor and Radio Dubai Lynx shortlist
* Download Direct, Interactive and Integrated Dubai Lynx shortlist

The final winners of Dubai Lynx 2007 will be announced at the Dubai Lynx Awards gala dinner and ceremony on Monday 19 March in Dubai Media City Amphitheatre at approximately 11:00 pm UAE time (2300 hrs GMT). I plan to attend and blog about the event (thanks to highly efficient PR and Press team of the event, in particular - Amanda Benfell and Camilla Cole).

If you’re an editor interested in a feature on Dubai Lynx 2007 but unable to make it to the event or send over a correspondent, email me at farrukh.copywriter(at)gmail.com. I’d also be happy to meet up with this blog’s readers at the event - my picture is on Farrukh Naeem’s Bio page on this blog. You’d most likely find me picking up wisdom from the hot creative gurus at the show.

Dubai Lynx 2007 - Useful links for you:
1. The official Dubai Lynx 2007 website
2. The Middle East Gets Its Own Advertising Awards: Enter the Dubai Lynx
3. Dubai Lynx 2007: World’s top advertising creatives to gather in Dubai, UAE (List of the jury members)
4. Dubai Lynx 2007: Profiles and pictures of president and jury members of TV/Cinema, Print, Outdoor, and Radio categories (useful for my journalists friends hoping to get interviews and face time)
5. Dubai Lynx 2007: Profiles and pictures of president and jury members of Direct & Interactive categories
6. Book your table/seat at the Dubai Lynx 2007 Awards Ceremony and Dinner on Monday 19 March in Dubai Media City
7. Subscribe to the Dubai Lynx 2007 newsletter for email updates on winners

• About...

  Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.

  
  This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.

  
  Feel free to email Farrukh at farrukh.copywriter(at)gmail.com if you are:

  * an editor or journalist looking for insightful coverage of the advertising and marketing scene in the UAE and the Middle East

  * an eccentric creative director who believes good soulful copy isn't dead, yet

  * a brand manager or marketing communications chief wishing to have coffee with a copywriter who's studied Philip Kotler, heard Tom Peters, and can understand marketing strategies and annual reports

  * an advertising, marketing, media, or public relations professional with some hot, sizzling news, event or opinion you want me to feature on this blog

  * a young, enthusiastic person looking for simple tips for your advertising or journalism career but being brushed away by those who have made it big but forgotten how they, once upon a time, were like you too...

• Get email updates FREE!

  Enter your email address:

  Delivered by FeedBurner

• Network with Farrukh

  

• Copyright (c) 2008 Farrukh Naeem. ALL RIGHTS RESERVED.

  No part of this blog including text, pictures, opinion, quotes, ads, illustrations may be reproduced, posted or published without the expressed written consent of the author. For permission to republish this blog's content, please write to farrukh.copywriter(at)gmail.com. If you are in a rush, you can speak to me on +971 50 7151722. You are welcome to cite or quote text excerpts (not images) of this blog under Fair Use conventions provided that you credit the source as Farrukh Naeem and link back to www.copywriterjournalist.com.

• Pages

  • Copywriter Journalist - Who is it?

• Feeds

• Full
• Comments