Copywriter Journalist

Advertising blog by Farrukh Naeem, journalist and copywriter in UAE (Abu Dhabi, near Dubai)

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Dubai Lynx Awards 2008 - Pictures of winners in Print, Direct and Media May 10, 2008

Dubai Lynx Awards have passed and I have blogged about the exciting bits, before and after the awards. But my blog’s readers want more. The Dubai Lynx website has so much coverage this time, with shortlisted ads up there too open for anyone to lookup, I felt putting up the winners here was unnecessary.

But then, everyone loves pictures - and I do have some nice ones readers of the blog would like, taken by me from right under the stage (the press seats and my agency tables were at a distance so I just sat on the carpet - with all the journalist buddies - in true paparazzi style. Closer to the action.) 

So here goes another post with some great Dubai Lynx memories in pictures…

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Dubai Lynx Awards winners’ pictures in Outdoor category April 4, 2008

Dubai Lynx Awards announced 40 winners in the Outdoor category, which had a large number of entries this year, following just next to the Print category. Here are the pictures of the Gold and Grand Prix winners of Dubai Lynx Awards in Outdoor…

Dubai Lynx Awards 2008 Gold and Grand Prix winners pictures - Outdoor Category

FP7 Doha team with their first Dubai Lynx Gold of the evening, for their Outdoor ad for EA Games

Click on ‘More’ below to see more pictures…

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Keep It Clear ad for Clear anti-dandruff shampoo March 9, 2008

Clear anti-dandruff shampoo had a brilliant press ad in OK! Middle East’s 21 February edition (Issue 158).

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Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures) March 21, 2007

Presenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out…

Dubai Lynx Awards - Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix award - the best we have in Integrated is the Gold winner. What’s sad is that to be judged for creative excellence in Integrated advertising, the entire Middle East North Africa (MENA) region could come up with only 22 entries out of a total of 1,679 submitted in all categories.

Makes one think - are we all looking for quick-fixes and short bursts of creative brilliance in the region rather than communication ideas that build integrated campaigns with ‘legs’ and keep running long after we are forgotten? Or is agency specialisation the culprit here? Feel free to agree or disagree in the comment section of this post.

Brandcom Middle East UAE team won a Gold Dubai Lynx for the cheeky Axe Deodorant’s Integrated campaign.

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Advertising and Creativity in the UAE on the 35th National Day of the United Arab Emirates December 2, 2006

The United Arab Emirates (UAE) celebrates its National Day on 2 December. Occasions and celebrations like this one are a good time to check out and compare ads - the playing field being somewhat level even though each brand might have a different take on the same occasion. Here are a few ads from the UAE that caught my attention. Your feedback is welcome, as always, in the comments section of this post.

American Garden Ad - Way to this man’s heart

Credits: Face 2 Face (Thanks to Mohamed Somji who has supplied the credits for this one and explained why this ad was taken off the mupies in the comments section)

The ad above was my favourite this year. Fresh, relevant to the brand, and very tasty looking. If you haven’t already noticed, I have a weakness for appetising ads.

du Ad - Don’t you just luuurv these cute beoble?

Credits: Is it Leo Burnett? They’re handling du, but I don’t know if this was created by du or by the guys responsible for Freej - Lammtara Pictures.

It’s just amazing the way du has adopted these adorable characters - excellent strategy to win the hearts and minds, at least of the local community. Freej is a local Emirati animation series which made its debut this Ramadan and du is the new telco in town in the UAE, now competing with Etisalat which had been the sole telco operator in the Emirates till earlier this year. Ready made brand ambassadors for du, solid corporate support for the film makers - I’m a believer in such strategic partnerships.

I wish they’d translate Freej and introduce expat characters in there too - to make both the series and the appeal international. If that does happen, remember, you read it here first. Hey, if you think of having  a weird Indian character in there, you know who to call for writing the dialogues!

So, what do you think of these ads? Did you see or make any other that you would like to see on my blog? Comment, email, call - our lines are open, now…

Technorati Tags:
Advertising, Advertising in the UAE, United Arab Emirates, UAE, UAE National Day, Leo Burnett, The Classic Partnership, American Garden, Freej, du, Lammtara Productions, Creativity, Dubai, Marketing

• About...

  Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.

  
  This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.

  
  Feel free to email Farrukh at farrukh.copywriter(at)gmail.com if you are:

  * an editor or journalist looking for insightful coverage of the advertising and marketing scene in the UAE and the Middle East

  * an eccentric creative director who believes good soulful copy isn't dead, yet

  * a brand manager or marketing communications chief wishing to have coffee with a copywriter who's studied Philip Kotler, heard Tom Peters, and can understand marketing strategies and annual reports

  * an advertising, marketing, media, or public relations professional with some hot, sizzling news, event or opinion you want me to feature on this blog

  * a young, enthusiastic person looking for simple tips for your advertising or journalism career but being brushed away by those who have made it big but forgotten how they, once upon a time, were like you too...

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• Copyright (c) 2008 Farrukh Naeem. ALL RIGHTS RESERVED.

  No part of this blog including text, pictures, opinion, quotes, ads, illustrations may be reproduced, posted or published without the expressed written consent of the author. For permission to republish this blog's content, please write to farrukh.copywriter(at)gmail.com. If you are in a rush, you can speak to me on +971 50 7151722. You are welcome to cite or quote text excerpts (not images) of this blog under Fair Use conventions provided that you credit the source as Farrukh Naeem and link back to www.copywriterjournalist.com.

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