Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures) March 21, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Adobe, Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Axe Advertising, BBDO Holdings, Brandcom Middle East, Dubai Media City, Fred Koblinger, Lowe MENA, PKP Proximity, Radio Advertising, TBWA/RAAD, Tonic Communications, Wunderman Dubai , 2 commentsPresenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out…
Dubai Lynx Awards - Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix award - the best we have in Integrated is the Gold winner. What’s sad is that to be judged for creative excellence in Integrated advertising, the entire Middle East North Africa (MENA) region could come up with only 22 entries out of a total of 1,679 submitted in all categories.
Makes one think - are we all looking for quick-fixes and short bursts of creative brilliance in the region rather than communication ideas that build integrated campaigns with ‘legs’ and keep running long after we are forgotten? Or is agency specialisation the culprit here? Feel free to agree or disagree in the comment section of this post.
Brandcom Middle East UAE team won a Gold Dubai Lynx for the cheeky Axe Deodorant’s Integrated campaign.
