Plagiarism in advertising: Copywriting legend Indra Sinha from the UK shares his views June 11, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Business Ethics, Copyright Permission, Copywriting, Corporate Social Responsibility, Ethics in Advertising, Indra Sinha, Journalism, Lack of creativity in advertising, Marketing, Plagiarism, Plagiarism in advertising, Tobacco Advertising , 18 commentsThe discussion on plagiarism and copy-paste creativity in advertising continues with this post. Looks like my earlier post has struck a chord, with the kind of response I have received. Everyone has, at least once in their life, had their idea stolen, borrowed, killed only to be resurrected again with someone else’s name on it.
An interesting, almost ironic, thing happened right after I posted my content online. Zeid Nasser of MediaMe.com, a friend and fellow ad blogger in the region, re-posted my post, almost in its entirety, on his home page with a link back to my blog. (Thanks, Zeid.) The post has been titled ‘Plagiarism in the Middle East on the rise‘ which I have asked Zeid to reconsider since my post is about the ad industry not the Middle East. Interesting how far one post can go on the net, isn’t it?
I was also asked by a member of the Arabic media to comment on this issue. Good to know the interest generated by this theme. As I had written, plagiarism is a relevant issue that needs to be talked about. The post might have made some creative directors uncomfortable. Cool.
The most amazing part has been the mail sent in by Indra Sinha. He is a copywriting legend who needs no introduction. His work for Amnesty International and Metropolitan Police will have any ad lover mesmerised. I would even go so far as to say that Indra is what young copywriters may want to be when they grow up. And this is what Indra wrote to me that I would like to share with you:
Do shock ads on cigarette packs work? A blogger’s view from Canada October 30, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Business Ethics, Corporate Social Responsibility, Ethics in Advertising, Marketing, Shock Advertising, Tobacco Advertising , 9 commentsIn Canada, cigarette packs feature vivid pictures of the after-effects of smoking. Rotten gums and cancerous internal organs. Really creepy pictures. Does this communication approach (shock and awe) work for smokers?
Following a comment on my post on tobacco advertising, I discovered an out-of-the-box analysis of the smoking problem on Ben and Heather’s blog from Canada. They feel that the reason why we don’t take the smoking issue seriously is because its effects aren’t immediate. Here’s what they write:
“In a world where people live with a buy now, pay later mentality (thank you Visa, Mastercard, AMEX), we are conditioned to act now and worry about the consequences of those actions later. We don’t invest in RRSPs for retirement for the same reason we don’t worry about smoking: The debt and the diseases won’t hit us until years later and by then it’s too late….What we need is something that will make us act now, without hesitation.”
- Ben and Heather of thecourtjester.wordpress.com
And what would that be? Why not visit Ben and Heather at The Court Jester and find out yourself - be warned though, it’s a crazy one!
farrukh
Technorati Tags: Advertising, Marketing, Ethical Advertising, Business Ethics, Corporate Social Responsibility, Tobacco Advertising, Shock Advertising, Anti-Smoking Ads
