Advertising blog by Farrukh Naeem, journalist and copywriter in UAE (Abu Dhabi, near Dubai)
Clear anti-dandruff shampoo had a brilliant press ad in OK! Middle East’s 21 February edition (Issue 158).
Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.
This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.
Feel free to email Farrukh at farrukh.copywriter(at)gmail.com if you are:
* an editor or journalist looking for insightful coverage of the advertising and marketing scene in the UAE and the Middle East
* an eccentric creative director who believes good soulful copy isn't dead, yet
* a brand manager or marketing communications chief wishing to have coffee with a copywriter who's studied Philip Kotler, heard Tom Peters, and can understand marketing strategies and annual reports
* an advertising, marketing, media, or public relations professional with some hot, sizzling news, event or opinion you want me to feature on this blog
* a young, enthusiastic person looking for simple tips for your advertising or journalism career but being brushed away by those who have made it big but forgotten how they, once upon a time, were like you too...
