Freelance copywriter, journalist & social media consultant blogging from Abu Dhabi, near Dubai, UAE
Life is short. So is effective communication. You begin to realise that an agency isn’t named 140 on a whim, as soon as you see the lengths they go to, to explain the beauty of brevity. CopywriterJournalist enjoyed reading why 140 BBDO is named the way it is, and if you’ve not read engaging long [...]
Would you like to attend an intensive 6-hour interactive workshop based on John Carlton’s Simple Writing System right here in Dubai, UAE, with a 100% discount on the course fee? Read on… For all those readers who’ve been asking for copywriting advice Being one of the first blogging copywriters in the UAE, I’ve been asked [...]
What brought me into copywriting more than 10 years ago was the potential to use words for persuasion. It was a bad time to be a copywriter. Tweet