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	<title>Freelance copywriter in Abu Dhabi, near Dubai, UAE &#187; Copywriting</title>
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	<description>SEO consultant, freelance copywriter in Abu Dhabi, UAE blogs about advertising</description>
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		<title>Copywriting Inspiration From Drayton Bird, A Living Direct Marketing Legend</title>
		<link>http://www.copywriterjournalist.com/2010/01/20/copywriting-inspiration-from-drayton-bird-a-living-direct-marketing-legend/</link>
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		<pubDate>Wed, 20 Jan 2010 19:17:16 +0000</pubDate>
		<dc:creator>Farrukh Naeem at www.copywriterjournalist.com</dc:creator>
				<category><![CDATA[Copywriting]]></category>

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		<description><![CDATA[What brought me into copywriting more than 10 years ago was the potential to use words for persuasion. It was a bad time to be a copywriter. While I was devouring the work of ad legends like David Ogilvy and Claude Hopkins, my creative colleagues were drooling over &#8216;no-copy&#8217; ads in awards annuals. The more [...]]]></description>
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