Dubai Lynx awards winners and pictures April 4, 2008
Posted by Farrukh Naeem at www.copywriterjournalist.com in : Advertising, Advertising Awards, Advertising Events, Advertising in Arabia, Advertising in Dubai, Advertising in Egypt, Advertising in Lebanon, Advertising in Qatar, Advertising in the Middle East, Advertising in the UAE, Direct Marketing, DraftFCB, Dubai Advertising Festival, Dubai International Advertising Festival, Dubai Lynx Awards, Dubai Lynx Awards 2008, Fortune Promoseven, Fortune Promoseven UAE, Grey Worldwide Dubai, International Advertising Association (IAA), JWT Cairo, JWT Dubai, JWT UAE, Leo Burnett, Leo Burnett Beirut, Leo Burnett Cairo, Leo Burnett Dubai, MediaOne, Outdoor Advertising, Outdoor Advertising in Dubai, Outdoor Advertising in UAE , add a commentWinners of the 2nd Dubai Lynx Awards were announced on 2 April in Dubai International Convention and Exhibition Centre on 2 April 2008.
The Dubai Lynx Awards ceremony was part of the 1st Dubai International Advertising Festival attended by over 1500 guests from over 17 countries.
A total of 180 Dubai Lynx trophies including Gold, Bronze and Silver were awarded. The competition was stiff this year with 513 ads making it to the shortlist from the 2023 entries submitted.
45 Dubai Lynx winners were declared for the Print category, Outdoor had 40 trophies, Direct winners were 28. Media was a new category introduced this year and it saw 24 winners. TV/Cinema had 20 winners, Interactive winners had 15 and there were only 4 winners in Integrated as well as 4 in Radio, the last two categories starting out with a very low number of entries.
Out of the 17 countries that partcipated in Dubai Lynx, advertising and media agencies in the UAE took home 127 trophies, followed by Qatar with 18 wins - thanks to FP7 Doha dazzling the jury with their work, Lebanon winning 12 trophies and Egypt grabbing 7 Dubai Lynx awards, including 2 Grand Prix. FP7 DOHA, Qatar, won the Print Grand Prix for EA Games BD Group entry called ‘Back Home’.
Leo Burnett Beirut won the Outdoor Grand Prix for Procter & Gamble’s ‘Natural Colours Change’.
Leo Burnett Cairo’s Melody Channel TV campaign won them the TV/Cinema Grand Prix. They had taken home the first Dubai Lynx TV Grand Prix for the same brand last year.
Bates Pangulf Dubai won the Direct Dubai Lynx Grand Prix for Dubai First credit cards ‘We Know Who You Are’ and in the Media category, the Grand Prix Dubai Lynx Award was won by JWT Cairo for Vodafone Egypt’s ‘Truck Stickers’.
No Grand Prix was awarded in the Interactive, Radio and Integrated categories, a weakness that I have earlier talked about in posts on radio and online advertising, and lack of campaignable thinking at times.
JWT Dubai was declared Agency of the Year with FP7 Doha coming in second, and Fortune Promoseven Dubai in third position.
MediaOne’s Abdul Shafeeq and Swapna Varma from the UAE were declared the winners of the 1st Dubai Lynx Young Creatives competition.
Useful links:
1. View Dubai Lynx Awards winners pictures and download winners list in Outdoor
Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx April 1, 2008
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Agencies, Advertising Awards, Advertising Clients, Advertising Events, Advertising Pitch, Advertising in Dubai, Advertising in the UAE, BTL Advertising, Campaign Magazine, Client servicing, Creative Director, Direct Marketing, Dubai International Advertising Festival, Dubai Lynx Awards, Farrukh Naeem, Harrison Troughton Wunderman, Lack of creativity in advertising, Marketing, Steve Harrison , 3 commentsOn Day 1 of Dubai Lynx Awards and the Dubai International Advertising Festival, I was most interested in listening to the surprise session by Steve Harrison (not on the first released festival schedule but in the recent Dubai Lynx email notifications and updated schedule).
Steve has been described by Campaign magazine as “the greatest direct marketing creative of this generation” and his agency Harrison Troughton Wunderman has won more Cannes Direct Lions than any other agency in the world. Having worked at Wunderman and being passionate about direct marketing, how could I resist listening to someone who’s been the Worldwide Creative Director of Wunderman!
Steve’s presentation was about why clients buy bad work, and what can be done to stop them. Being a senior creative person who has to often present agency work to tough clients, I found Steve’s tips valuable and his interaction, engaging.
According to Steve Harrison, advertising agencies have to understand their clients before they can persuade them to buy great work. “You’ve got to start seeing the world through their eyes.” And one of the first key points to sell great work to clients - don’t sell bad work, don’t even take it to the client if you aren’t happy with it!
Also, before asking client to jump, agencies need to assure them they’ll take the client and his brand to the other side, that they know what they are doing.
“The client will never remember that you were three days late, but will always remember you for a bad campaign that bombed.”
Steve Harrison
Ex-Creative Director Worldwide - Wunderman
He cautioned agencies against producing dishonest work - ads that look like they’ve just been recycled from cliched, old concepts.
Steve’s answers were quick and witty. On being asked how clients that are family businesses should be dealt with, he suggested organising the pitch in their home with a smile. Businessmen may not be savvy about marketing but they know how to make money he said, and therefore, ads that will make them more money are sure to get their attention.
I asked Steve what he would do if the client loves a campaign but wants to change its big idea. Steve suggested doing a split test (like a true DM guy would). As well as presenting a completely new ad. A participant added that showing competitive ads could help. Of course, during his presentation he had already talked about getting the client involved from the briefing stage onwards in which case such a situation is less likely to arise.
The session was interactive with participants adding experiences of their market (a little too elaborately at times), talking about a ‘wine-women-wasta’ strategy, and the women in the audience objecting to the constant references to client’s wives.
As I was leaving, Steve thanked me for attending and said he liked my question and the insights I had shared with him on one of my campaigns. He’s delivering another seminar tomorrow but I might be battling agency deadlines. And making client logos bigger.
UPDATE - 10 April 2008: Samer Marzouq of Jazarah.net, another ad blogger buddy who had come all the way from Jordan, has a Video interview with Steve Harrison at Dubai Lynx in which Steve emphasises that clients must be trained by senior agency management on how to get their money’s worth out of an agency. I highly recommend the video.
