Dubai Lynx Awards 2008 - Pictures of winners in Print, Direct and Media May 10, 2008
Posted by Farrukh Naeem at www.copywriterjournalist.com in : Ad Blogging, Advertising, Advertising Agencies, Advertising Awards, Advertising Events, Advertising in Abu Dhabi, Advertising in Arabia, Advertising in Dubai, Advertising in Egypt, Advertising in Kuwait, Advertising in Lebanon, Advertising in Qatar, Advertising in the Middle East, Advertising in the UAE, BTL Advertising, DraftFCB, Dubai Advertising Festival, Dubai International Advertising Festival, Dubai Lynx Awards, Dubai Lynx Awards 2008, Dubai Media City, FP7 Doha, Fortune Promoseven, Fortune Promoseven Doha, Fortune Promoseven UAE, Grey Worldwide Dubai, International Advertising Association (IAA), JWT, JWT UAE, Keshav Naidu, Leo Burnett Cairo, Memac O&M, Memac Ogilvy & Mather, Ogilvy & Mather, Outdoor Advertising, Team Y&R, Volvo, Wunderman Dubai , add a commentDubai Lynx Awards have passed and I have blogged about the exciting bits, before and after the awards. But my blog’s readers want more. The Dubai Lynx website has so much coverage this time, with shortlisted ads up there too open for anyone to lookup, I felt putting up the winners here was unnecessary.
But then, everyone loves pictures - and I do have some nice ones readers of the blog would like, taken by me from right under the stage (the press seats and my agency tables were at a distance so I just sat on the carpet - with all the journalist buddies - in true paparazzi style. Closer to the action.)
So here goes another post with some great Dubai Lynx memories in pictures…
Dubai Lynx awards winners and pictures April 4, 2008
Posted by Farrukh Naeem at www.copywriterjournalist.com in : Advertising, Advertising Awards, Advertising Events, Advertising in Arabia, Advertising in Dubai, Advertising in Egypt, Advertising in Lebanon, Advertising in Qatar, Advertising in the Middle East, Advertising in the UAE, Direct Marketing, DraftFCB, Dubai Advertising Festival, Dubai International Advertising Festival, Dubai Lynx Awards, Dubai Lynx Awards 2008, Fortune Promoseven, Fortune Promoseven UAE, Grey Worldwide Dubai, International Advertising Association (IAA), JWT Cairo, JWT Dubai, JWT UAE, Leo Burnett, Leo Burnett Beirut, Leo Burnett Cairo, Leo Burnett Dubai, MediaOne, Outdoor Advertising, Outdoor Advertising in Dubai, Outdoor Advertising in UAE , add a commentWinners of the 2nd Dubai Lynx Awards were announced on 2 April in Dubai International Convention and Exhibition Centre on 2 April 2008.
The Dubai Lynx Awards ceremony was part of the 1st Dubai International Advertising Festival attended by over 1500 guests from over 17 countries.
A total of 180 Dubai Lynx trophies including Gold, Bronze and Silver were awarded. The competition was stiff this year with 513 ads making it to the shortlist from the 2023 entries submitted.
45 Dubai Lynx winners were declared for the Print category, Outdoor had 40 trophies, Direct winners were 28. Media was a new category introduced this year and it saw 24 winners. TV/Cinema had 20 winners, Interactive winners had 15 and there were only 4 winners in Integrated as well as 4 in Radio, the last two categories starting out with a very low number of entries.
Out of the 17 countries that partcipated in Dubai Lynx, advertising and media agencies in the UAE took home 127 trophies, followed by Qatar with 18 wins - thanks to FP7 Doha dazzling the jury with their work, Lebanon winning 12 trophies and Egypt grabbing 7 Dubai Lynx awards, including 2 Grand Prix. FP7 DOHA, Qatar, won the Print Grand Prix for EA Games BD Group entry called ‘Back Home’.
Leo Burnett Beirut won the Outdoor Grand Prix for Procter & Gamble’s ‘Natural Colours Change’.
Leo Burnett Cairo’s Melody Channel TV campaign won them the TV/Cinema Grand Prix. They had taken home the first Dubai Lynx TV Grand Prix for the same brand last year.
Bates Pangulf Dubai won the Direct Dubai Lynx Grand Prix for Dubai First credit cards ‘We Know Who You Are’ and in the Media category, the Grand Prix Dubai Lynx Award was won by JWT Cairo for Vodafone Egypt’s ‘Truck Stickers’.
No Grand Prix was awarded in the Interactive, Radio and Integrated categories, a weakness that I have earlier talked about in posts on radio and online advertising, and lack of campaignable thinking at times.
JWT Dubai was declared Agency of the Year with FP7 Doha coming in second, and Fortune Promoseven Dubai in third position.
MediaOne’s Abdul Shafeeq and Swapna Varma from the UAE were declared the winners of the 1st Dubai Lynx Young Creatives competition.
Useful links:
1. View Dubai Lynx Awards winners pictures and download winners list in Outdoor
Dubai Lynx Awards winners’ pictures in Outdoor category
Posted by Farrukh Naeem at www.copywriterjournalist.com in : Advertising, Advertising Agencies, Advertising Awards, Advertising Events, Advertising in Arabia, Advertising in Dubai, Advertising in Qatar, Advertising in the Middle East, Big Babol, Dubai International Advertising Festival, Dubai Lynx Awards, Dubai Lynx Awards 2008, FP7 Doha, Fortune Promoseven, Fortune Promoseven Doha, Fortune Promoseven UAE, Grey Worldwide Dubai, JWT, JWT Dubai, JWT UAE, K-Lynn, Leo Burnett, Memac O&M, Memac Ogilvy & Mather, Ogilvy & Mather, Outdoor Advertising, Outdoor Advertising in Dubai, Outdoor Advertising in UAE, Proctor & Gamble, Volvo , 4 commentsDubai Lynx Awards announced 40 winners in the Outdoor category, which had a large number of entries this year, following just next to the Print category. Here are the pictures of the Gold and Grand Prix winners of Dubai Lynx Awards in Outdoor…
Dubai Lynx Awards 2008 Gold and Grand Prix winners pictures - Outdoor Category
FP7 Doha team with their first Dubai Lynx Gold of the evening, for their Outdoor ad for EA Games
Click on ‘More’ below to see more pictures…
Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx April 1, 2008
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Agencies, Advertising Awards, Advertising Clients, Advertising Events, Advertising Pitch, Advertising in Dubai, Advertising in the UAE, BTL Advertising, Campaign Magazine, Client servicing, Creative Director, Direct Marketing, Dubai International Advertising Festival, Dubai Lynx Awards, Farrukh Naeem, Harrison Troughton Wunderman, Lack of creativity in advertising, Marketing, Steve Harrison , 3 commentsOn Day 1 of Dubai Lynx Awards and the Dubai International Advertising Festival, I was most interested in listening to the surprise session by Steve Harrison (not on the first released festival schedule but in the recent Dubai Lynx email notifications and updated schedule).
Steve has been described by Campaign magazine as “the greatest direct marketing creative of this generation” and his agency Harrison Troughton Wunderman has won more Cannes Direct Lions than any other agency in the world. Having worked at Wunderman and being passionate about direct marketing, how could I resist listening to someone who’s been the Worldwide Creative Director of Wunderman!
Steve’s presentation was about why clients buy bad work, and what can be done to stop them. Being a senior creative person who has to often present agency work to tough clients, I found Steve’s tips valuable and his interaction, engaging.
According to Steve Harrison, advertising agencies have to understand their clients before they can persuade them to buy great work. “You’ve got to start seeing the world through their eyes.” And one of the first key points to sell great work to clients - don’t sell bad work, don’t even take it to the client if you aren’t happy with it!
Also, before asking client to jump, agencies need to assure them they’ll take the client and his brand to the other side, that they know what they are doing.
“The client will never remember that you were three days late, but will always remember you for a bad campaign that bombed.”
Steve Harrison
Ex-Creative Director Worldwide - Wunderman
He cautioned agencies against producing dishonest work - ads that look like they’ve just been recycled from cliched, old concepts.
Steve’s answers were quick and witty. On being asked how clients that are family businesses should be dealt with, he suggested organising the pitch in their home with a smile. Businessmen may not be savvy about marketing but they know how to make money he said, and therefore, ads that will make them more money are sure to get their attention.
I asked Steve what he would do if the client loves a campaign but wants to change its big idea. Steve suggested doing a split test (like a true DM guy would). As well as presenting a completely new ad. A participant added that showing competitive ads could help. Of course, during his presentation he had already talked about getting the client involved from the briefing stage onwards in which case such a situation is less likely to arise.
The session was interactive with participants adding experiences of their market (a little too elaborately at times), talking about a ‘wine-women-wasta’ strategy, and the women in the audience objecting to the constant references to client’s wives.
As I was leaving, Steve thanked me for attending and said he liked my question and the insights I had shared with him on one of my campaigns. He’s delivering another seminar tomorrow but I might be battling agency deadlines. And making client logos bigger.
UPDATE - 10 April 2008: Samer Marzouq of Jazarah.net, another ad blogger buddy who had come all the way from Jordan, has a Video interview with Steve Harrison at Dubai Lynx in which Steve emphasises that clients must be trained by senior agency management on how to get their money’s worth out of an agency. I highly recommend the video.
Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
Posted by Farrukh Naeem at copywriterjournalist.com in : Ad Blogging, Adblog Arabia, Advertising, Advertising Awards, Advertising Events, Advertising in Dubai, Advertising in the Middle East, Advertising in the UAE, Amanda Benfell, BTL Advertising, Cannes Lions 2008, David Droga, Droga5, Dubai International Advertising Festival, Dubai Lynx Awards, International Advertising Association (IAA), Kerry Platts, Lack of creativity in advertising, New York Festivals, Pirana Dubai, Samer Marzouq, Text Appeal, Wunderman Dubai, Zeid Nasser , add a commentThe first ever Dubai International Advertising Festival and the 2nd Dubai Lynx Awards started off well on Monday, 31 March 2008.
Two things most looked forward to on this day were the shortlist of Print, Outdoor, Media and Direct categories and the chance to listen to David Droga - the first seminar after the inauguration of the festival by the Crown Prince of Dubai, His Highness Sheikh Maktoum Bin Mohammed Al Maktoum, Chairman of TECOM.
The shortlist announced today had a total of 383 entries - 195 in Print, 109 in Outdoor, 50 in Direct and 29 in Media. The overall standard looked pretty high this time.
The much awaited Droga5 seminar was packed with ad professionals eager to hear what one of the world’s hottest creative directors has to say about creating positive brand momentum. Seminars and workshops included those by Getty, Eardrum, IAA and EMAAR, Text Appeal and Jumeirah, Brandhome and Eurosport.
I met up with many friends in the ad business. Zeid Nasser of Adblog Arabia and MediaMe who’s come all the way from Jordan. Samer Marzouq of the Jazarah blog. Shehzad of Pirana Dubai, who has been on the jury of New York Festivals. Kerry Platts of Wunderman MENA, a wonderful CD to work with when it comes to Direct, who has been on the Cannes jury from UAE.
Amanda Benfell, the event’s PR and Press Manager, has been very helpful all along. The Press Centre is well equipped. The award-winning work showcased from Cannes and Eurobest makes one feel like a little, tiny dot in the creative universe.
If you’re at the Dubai Lynx, why not share your notes and experiences here? I’d be happy to post inputs from attendees on this blog for everyone’s benefit. And you’re most welcome to call me at 050 7151722 - maybe we could meet up for a coffee when I’m there. You could also show me your work if it’s made it!
2nd Dubai Lynx Awards entries cross the 2000 mark in 2008 March 29, 2008
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Agencies, Advertising Awards, Advertising Events, Advertising in Arabia, Advertising in Dubai, Advertising in Egypt, Advertising in Kuwait, Advertising in Lebanon, Advertising in Oman, Advertising in the Middle East, Advertising in the UAE, Arabic Advertising, Dubai Advertising Festival, Dubai International Advertising Festival, Dubai Lynx Awards, Lack of creativity in advertising, Outdoor Advertising, Outdoor Advertising in Dubai, Outdoor Advertising in UAE , 4 commentsThe 2nd Dubai Lynx Awards, part of the 1st Dubai International Advertising Festival to be held in Dubai, UAE, have received more than 2000 entries this year.
The awards for creative excellence in the Middle East have grown by around 20% by number of entries. 17 countries in the region are competing for the coveted Dubai Lynx trophies.
Entries for Dubai Lynx Awards 2008 - Break-up by category
As you can see, TV, Print and Radio categories have received almost as many entries as last year. The Outdoor category seems to have exploded this year jumping to almost twice the number of entries. Could this have to do with lots and lots of real estate ads? One hopes these are creative ones because size isn’t everything.
It’s heartening to see the new category ‘Media’ starting off strong with more than a hundred entries this year. Watching interesting media innovations would be interesting.
While Radio continues to reflect the little attention that is paid to it, and the general lack of creativity in the medium in the region, what is a little disappointing in the digital age is to see Interactive entries also trailing far behind press and TV.
The toughest competition is going to be in print as is obvious. Judging from last year’s entries and of course being a practising creative for half a decade here in the UAE, I had a feeling that Interactive and Radio would be easier to compete in, and that feeling was right after all.
The surprisingly low number of Integrated entries as opposed to single press, TV, outdoor entries may be the result of two factors. Some people feel that this region is less priented towards campaign thinking and more towards tactical one-off ads - resulting in some brilliant ads which cannot be strung together in a single campaign.
Also, at the time agencies were applying and submitting entries for Dubai Lynx, many people were finding it hard to understand the process of submitting ads as campaigns. What they were trying to figure out was whether 3-4 ads in a campaign have to be paid in full individually and submitted as ‘Integrated’ or is there another ‘Submit Campaign’ option. I think it was the former. Perhaps the ‘Submit Ads As Campaign’ process needs to be simplified next time.
What do you think is the reason for having more than 800 entries in Print alone and only 27 entries in Integrated? Are creative people in the region making brilliant ads but not brilliant campaigns? Are we too focused on short term creative flashes? Are our clients more concerned here about instant gratification?
Or did we just find it cheaper to submit many single ads than put lots of money on one campaign?
Your comments and insights and disagreements too are welcome in the ‘Comments’ section of this post…
Down memory lane: In the first Dubai Lynx Awards last year, this blog quite possibly had the world’s most extensive coverage with reports, views and pictures of winners. Have a look at these posts to get the feeling of what it’s like:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated and Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
Dubai Lynx Academy to sponsor 20 students for Dubai International Advertising Festival March 5, 2008
Posted by Farrukh Naeem at copywriterjournalist.com in : Ad Blogging, Advertising, Advertising Agencies, Advertising Awards, Advertising Events, Advertising in Dubai, Advertising in the UAE, Arabic Advertising, Art Director Job, Copywriter job, Copywriting, Dubai International Advertising Festival, Dubai Lynx Awards, Dubai Media City, Lack of creativity in advertising, Marketing , 2 commentsThe Dubai International Advertising Festival is based around the theme ’Learn to Win‘. And in line with that central theme, professionals and students from the advertising industry will have a chance to not just be inspired by award winning ads from the region and around the world, but also by the seminars and workshops that will be conducted by the top ad gurus like David Droga and Piyush Pandey.
Dubai Lynx announces Advertising Person of the Year Award in Dubai, UAE
Posted by Farrukh Naeem at copywriterjournalist.com in : Ad Blogging, Advertising, Advertising Awards, Advertising Events, Advertising in Dubai, Advertising in Egypt, Advertising in Kuwait, Advertising in Lebanon, Advertising in Oman, Advertising in the UAE, Arabic Advertising, Dubai Advertising Festival, Dubai International Advertising Festival, Dubai Lynx Awards, Farrukh Naeem, International Advertising Association (IAA), Lack of creativity in advertising, Marketing , add a commentThe 2nd Dubai Lynx Awards Ceremony will honour the Advertising Person of the Year with a trophy at the first Dubai International Advertising Festival on 2 April 2008. This announcement was made at a press conference held by the organisers yesterday in Dubai Media City.
Dubai Lynx Awards juries announced. First Dubai Advertising Festival on its way… January 13, 2008
Posted by Farrukh Naeem at copywriterjournalist.com in : Ad Blogging, Advertising, Advertising Awards, Advertising in Dubai, Advertising in Egypt, Advertising in Kuwait, Advertising in Lebanon, Advertising in Oman, Advertising in the UAE, Cannes Lions 2008, Dubai Advertising Festival, Dubai Lynx Awards, Farrukh Naeem, Marketing , add a commentDubai Lynx Awards are back with a bang, this time with the first ever Dubai Advertising Festival.
Jury members of the 2nd Dubai Lynx Awards honouring advertising creative excellence across the Middle East and North Africa have been announced by the Cannes Lions, the organisers of the landmark event.
Creative Ad Winners from Middle East and North Africa: Dubai Lynx Winners - Grand Prix in Print and Outdoor March 23, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Dubai Lynx Awards, Dubai Media City , 17 commentsWhat better way to showcase creative excellence in the Middle East and North Africa (MENA) region than by posting its highest awarded ads? You’d be happy to know that Marketing, Advertising and Creativity in the UAE has become the most updated and comprehensive blog in the world on Dubai Lynx Awards, with pictures, reports, analysis, and starting with this post… the winning ads. I was invited to cover the Dubai Lynx Awards 2007 in Dubai and have been doing so for the past few days, with one of my pictures being selected for the official Dubai Lynx showcase in their online gallery.
If you’ve just returned from a space flight, Dubai Lynx is the region’s inaugural advertising awards function presented by the Cannes Lions International Advertising Festival in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC). Let’s start with the Grand Prix Winners of Dubai Lynx in Print, Outdoor, Direct and Interactive categories.
Grand Prix Print
Agency: Saatchi & Saatchi Dubai
Title: Undo
Advertiser: P&G
Product: Olay
Country: United Arab Emirates
This print ad by Saatchi & Saatchi Dubai uses the product shots as keys ‘Ctrl‘ and ‘Z‘ which are together used to ‘Undo’ changes on a computer - the product promise is ‘wrinkle smoothing’. What I found most beautiful about this ad is that its headline, bodycopy, logo are in one single element - the product package. One of my all time favourite press ads is one that had won a Gold Pencil at One Show some time back - for Oil of Olay with a similar anti-ageing proposition. The stark white page had just two words on it - “Tock Tick“. Brilliant because it used a metaphor (turning back the clock) a man, woman, child of every age and demographic is familiar with.
Grand Prix Outdoor
Agency: JWT Cairo
Title: Lipton Tree
Advertiser: Lipton
Product: Lipton Green Tea
Country: Egypt
For the people who say outdoor advertising clutters the cityscape - what about this one, then? This outdoor out-of-the-box or should we say out-of-the-tea-cup idea beautifies it. And for tea enthusiasts like me, outdoor reminders like this when I look out my window might just trigger some impulsive strolls to the nearest kettle. Fresh and invigorating idea, like the product is supposed to be. Simply brilliant.
(Business idea for outdoor media sharks: Buy out the trees in your city, better still - plant some)
In the next post, I share with you the Radio and TV Grand Prix winners of Dubai Lynx… bookmark http://www.copywriterjournalist.com in your favourites, NOW!
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Check out related posts on this topic:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
5. More about the author of these posts: Farrukh Naeem – copywriter, journalist and advertising blogger in Dubai, UAE
If you’re an editor looking for pictures and reports of Dubai Lynx 2007, or coverage of the advertising and marketing scene in the UAE and the Middle East, I could help. Feel free to mail me at farrukh.copywriter@gmail.com or have a chat with me on +971 50 7151722 to discuss the possibilities.
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Global Advertising Jury Spellbound By World-class Creativity at Dubai Lynx Awards March 21, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising Awards, Advertising in Dubai, Advertising in the UAE, BBDO Holdings, DraftFCB, Dubai Lynx Awards, Dubai Media City, Fred Koblinger, Impact/BBDO Saudi Arabia, Jonathan Harries, Lowe MENA, PKP Proximity, Saatchi & Saatchi, Saatchi & Saatchi Dubai , add a commentDubai Lynx Awards winners‘ posts continue on this blog. Exclusive pictures and reports by Farrukh Naeem will fill you in on all that happened.
The Dubai Lynx awards ceremony had started with messages from the organisers, and the Jury Presidents.
Jonathan Harries, the Worldwide Chief Creative Officer of DraftFCB Group, USA, and the Jury President of the TV/Cinema, Print, Outdoor and Radio categories of Dubai Lynx Awards: “What if we had an awards show where we took all the good things from other awards shows, and none of the bad? The good news, as I see it, is we can. This is the inaugural.” Yes, he was referring to the Dubai Lynx Awards.
Fred Koblinger, Chief Executive Officer of PKP Proximity and BBDO Holdings, Austria and Jury President of the Direct and Interactive categories of Dubai Lynx Awards expressed his feelings thus: “I am honoured to lead a jury of international experts to discover state-of-the-art work and celebrate the winners of what is, without a doubt, the most valuable creative award in this part of the world.”
It was announced that keeping in mind the time factor, while all winners will be announced, only the winners of Gold Dubai Lynx Awards will be called on stage. Here are the Gold Dubai Lynx winners in the Outdoor categories.
Dubai Lynx Awards Winners (with pictures): Global jury selects 111 top ads in the Middle East - Part 1 March 20, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Dubai Lynx Awards, Dubai Media City, Fortune Promoseven, JWT, JWT Cairo, Leo Burnett, Lowe MENA, Saatchi & Saatchi Dubai, TBWA/RAAD, Team Y&R , 9 commentsUPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:
1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners and pictures
5. Dubai Lynx Awards winners’ pictures in Outdoor category
DOWN MEMORY LANE - PICTURES AND COVERAGE FROM DUBAI LYNX 2007
Dubai Lynx announced the winners of the Dubai Lynx Awards 2007 for awarding creative excellence in the Middle East and North Africa on 19 March at Dubai Media City Amphitheatre. A shortlist of 388 ads had been announced earlier from the 1,679 entries submitted. The Dubai Lynx jury comprising creative professionals from leading advertising agencies around the world awarded a total of 111 Dubai Lynx trophies.
In the Print category, 39 winners were announced, Direct had 22, Outdoor had 17, TV/Cinema had 14, Interactive had 12, Radio had four winners and the Integrated category had three winners. All categories had Grand Prix winners except the Integrated one.
As I had indicated in my earlier post on Dubai Lynx shortlist of winners, UAE led the show with 88 awards. Next in line were our friends from Egypt, Lebanon and Saudi Arabia each winning seven trophies and with Bahrain taking home two awards.
Above: The Dubai Lynx Awards ceremony was attended by over 1,200 professionals from the advertising and marketing world.
Dubai Lynx Shortlist Announced: UAE leads the Middle East and North Africa in creativity March 18, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : ARC Dubai, Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Brandcom Middle East, Dubai Lynx Awards, Fortune Promoseven, H&C Leo Burnett, Impact Proximity, JWT, Lowe MENA, Saatchi & Saatchi, Saatchi & Saatchi Dubai, Team Y&R , add a commentUPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:
1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners and pictures
5. Dubai Lynx Awards winners’ pictures in Outdoor category
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DOWN MEMORY LANE: Read Dubai Lynx 2007 coverage and see pictures from the event:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
5. More about the author of these posts: Farrukh Naeem – copywriter, journalist and advertising blogger in Dubai, UAE
If you’re an editor looking for pictures and reports on Dubai Lynx 2007, or coverage of the advertising and marketing scene in the UAE and the Middle East, I could help. Feel free to mail me at farrukh.copywriter(at)gmail.com or have a chat with me on +971 50 7151722 to discuss the possibilities.
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The Dubai Lynx shortlist of creative advertising from across the Middle East and North Africa has been announced. Advertising agencies in the UAE are leading the region in creativity in all categories - TV/Cinema, Print, Outdoor, Radio. Team Y&R, Fortune Promoseven, JWT, Saatchi & Saatchi and Lowe MENA are names that repeat often in these categories.
In the Direct category, UAE entries are on the top with Wunderman (my favourite UAE agency) clearly dominating the shortlist. In the Interactive category again, UAE agencies are ahead with ARC Dubai and Impact Proximity in a tie for most entries shortlisted.
The Integrated category shorlist has Impact/BBDO, Saatchi & Saatchi Dubai, Team Y&R and Brandcom Middle East from the UAE and and JWT and H&C Leo Burnett from Lebanon.
You can download the shortlist from the official Dubai Lynx website:
* Download TV/Cinema, Print, Outdoor and Radio Dubai Lynx shortlist
* Download Direct, Interactive and Integrated Dubai Lynx shortlist
The final winners of Dubai Lynx 2007 will be announced at the Dubai Lynx Awards gala dinner and ceremony on Monday 19 March in Dubai Media City Amphitheatre at approximately 11:00 pm UAE time (2300 hrs GMT). I plan to attend and blog about the event (thanks to highly efficient PR and Press team of the event, in particular - Amanda Benfell and Camilla Cole).
If you’re an editor interested in a feature on Dubai Lynx 2007 but unable to make it to the event or send over a correspondent, email me at farrukh.copywriter(at)gmail.com or call me at +971 50 7151722 and I could share my notes and pictures with you. I’d also be happy to meet up with this blog’s readers at the event - my picture is on Farrukh Naeem’s Bio page on this blog. You’d most likely find me picking up wisdom from the hot creative gurus at the show.
Dubai Lynx 2007 - Useful links for you:
1. The official Dubai Lynx 2007 website
2. The Middle East Gets Its Own Advertising Awards: Enter the Dubai Lynx
3. Dubai Lynx 2007: World’s top advertising creatives to gather in Dubai, UAE (List of the jury members)
4. Dubai Lynx 2007: Profiles and pictures of president and jury members of TV/Cinema, Print, Outdoor, and Radio categories (useful for my journalists friends hoping to get interviews and face time)
5. Dubai Lynx 2007: Profiles and pictures of president and jury members of Direct & Interactive categories
6. Book your table/seat at the Dubai Lynx 2007 Awards Ceremony and Dinner on Monday 19 March in Dubai Media City
7. Subscribe to the Dubai Lynx 2007 newsletter for email updates on winners
Dubai Lynx Advertising Awards: Shortlist winners awaited from 1,679 entries March 16, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Dubai Lynx Awards, Dubai Media City, International Advertising Association (IAA), Marketing , add a comment=======================================================================
UPDATE - Check out the LATEST posts on this topic:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
5. More about the author of these posts: Farrukh Naeem – copywriter, journalist and advertising blogger in Dubai, UAE
If you’re an editor looking for pictures and reports on Dubai Lynx 2007, or coverage of the advertising and marketing scene in the UAE and the Middle East, I could help. Feel free to mail me at farrukh_copywriter@yahoo.com or have a chat with me on +971 50 7151722 to discuss the possibilities.
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Dubai Lynx Awards 2007 shorlisted entries will be announced tomorrow 17 March at approximately 9:00 pm UAE time (1700 hrs GMT). Top creative advertising professionals from advertising agencies around the world are going through 1,679 entries that have poured in from 15 countries in the region to pick the ones that make it to the shortlist.
The Dubai Lynx 2007 judging process
The judging process is an interesting one - the same used at the Cannes Lions International Advertising Festival. Judges cast their vote using an iPAQ via a wireless network. Any vote given by a judge for his or her agency in their own country or state is automatically discarded by the system.
As you have read in my previous posts, the inaugural Dubai Lynx Awards recognise creative excellence in the Middle East and North Africa region and are being organised and presented by the Cannes Lions International Advertising Festival, in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City.
Technorati Tags: Dubai Lynx, Creativity, Marketing, IAA, Advertising in the UAE, Dubai Media City
Dubai Lynx 2007: World’s top advertising creatives to gather in Dubai, UAE February 7, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising in Dubai, Advertising in the UAE, Copywriting, Dubai Lynx Awards, International Advertising Association (IAA), Marketing , 8 comments
Dubai Lynx, the inaugural advertising and communication awards honouring creative excellence across the Middle East and North Africa have handpicked the jury members from creative teams across the world.
Which means that once again Dubai is going to host some of the top personalities of the advertising world, after it made history last year by having the largest ever World Congress of the International Advertising Association (IAA). You can see pictures of the IAA event in my earlier entries on this blog.
As an agency creative, what pleases me most is that while the IAA event was swarming with the ’suits’ – this one’s the creatives’ night out. The judges are top creative people from around the world, the judged being adventurous creatives from the region. Also, in the past few award functions held locally, people have felt that the local interactive work needs to be judged by experts in interactive media - and Dubai Lynx has a dedicated jury for interactive submission. That should make everyone happy.
Needless to say - it’s a pioneering effort - a first time event in the UAE. Can’t wait to cover it!
Here are the creative people you’re likely to rub shoulders with at the Dubai Lynx…
Dubai Lynx: TV/Cinema, Print, Outdoor & Radio Jury Members
USA, Jonathan Harries, Worldwide Chief Creative Officer, Draft FCB Group (Jury President)
Australia, Rob Belgiovane, Executive Creative Director, Belgiovane Williams Mackay
Germany, Amir Kassaei, Chief Creative Officer, DDB Germany
India, Ravi Deshpande, Chief Creative Officer, Contract Advertising
South Africa, Conn Bertish, Executive Creative Director, JWT
Spain, Jürgen Krieger, Executive Creative Director, Grey & Trace Barcelona
Sweden, Tove Langseth, Creative Director, Lowe Brindfors
Sweden, Adam Kerj, Executive Creative Director & Founding Partner, Saatchi & Saatchi
Thailand, Chukiat Jaroensuk, Chief Creative Officer, Euro RSCG Flagship
UK, Alasdair Graham, Creative Partner, Ogilvy Advertising
Dubai Lynx: Direct & Interactive Jury Members
Austria, Fred Koblinger, CEO, PKP Proximity & BBDO Holding Austria , (Jury President)
Australia, Chris James, Creative Director - Interactive, BMF Interactive
Finland, Kari Eilola, Creative Partner, Bob Helsinki
France, Valérie Lévy-Harrar, Chief Creative Officer, Euro RSCG 4D
France, Eva Klaass, Creative Director, Draftfcb
Germany, Olaf Oldigs, Executive Creative Director, KolleRebbe Hamburg
Italy, Fidelio Perchinelli, Managing Director, Assocuminicazione
Norway, Öystein Svaröd, Owner, Svaröd Direct
The Netherlands, Coen Weesjes, Creative Director, Downtown – Actionmarketing
Portugal, João Novais de Paula, President, DirectiMedia, Marketing Directo
South Africa, Nici Stathacopolous, CEO, Proximity#ttp
Spain, Stephane Sembinelli, CEO & Founder, SHOOT!
Switzerland, Roger Ruegger, Creative Director, FutureCom Interactive
Turkey, Salih Güngör, Creative Consultant, Guzel Sanatlar Saatchi & Saatchi
UK, Colin Nimick, Executive Creative Director, OgilvyOne Worldwide
“We are so pleased to have such gifted, well respected and prominent industry figures to judge the new Dubai Lynx awards. It’s important that agencies in the Middle East and North Africa benefit from their work being judged impartially by an international panel.”
- Phil Thomas
CEO of Cannes Lions, Eurobest and Dubai Lynx
Looks good, doesn’t it? What do you think? Is this going to make a difference in the region’s creativite benchmarks? Will more awards make us do better work? Will these make clients eager to try more courageous campaigns and take leaps of faith with their agencies?
Click the ‘Add comment’ link to express your opinion…
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Dubai Lynx, Advertising Awards, Cannes, Advertising, Creativity, Marketing, Advertising in UAE, Advertising in the Middle East and North Africa, Advertising MENA, Creative Awards, Dubai, Lynx, Advertising Agency, International Advertising Association, IAA, Dubai Media City
The Middle East Gets Its Own Advertising Awards: Enter the Dubai Lynx October 29, 2006
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Advertising in Dubai, Dubai Lynx Awards, Marketing , 3 commentsUPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:
1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners and pictures
5. Dubai Lynx Awards winners’ pictures in Outdoor category
Below: The first Dubai Lynx held in year 2007 - and how it felt:
Bringing home a Cannes Lion this year has done wonders for Dubai. Dubai will now be the host of awards called Dubai Lynx Awards every year, thanks to the UAE Chapter of the International Advertising Association (IAA) which brought us the world’s largest ever IAA World Congress (I had blogged about it earlier this year), Dubai Media City and International Advertising Festival (IAF), the wonderful people who bring us t