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Advertising blog by Farrukh Naeem, journalist and copywriter in UAE (Abu Dhabi, near Dubai)

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Dubai Lynx Awards 2008 - Pictures of winners in Print, Direct and Media May 10, 2008

Dubai Lynx Awards have passed and I have blogged about the exciting bits, before and after the awards. But my blog’s readers want more. The Dubai Lynx website has so much coverage this time, with shortlisted ads up there too open for anyone to lookup, I felt putting up the winners here was unnecessary.

But then, everyone loves pictures - and I do have some nice ones readers of the blog would like, taken by me from right under the stage (the press seats and my agency tables were at a distance so I just sat on the carpet - with all the journalist buddies - in true paparazzi style. Closer to the action.) 

So here goes another post with some great Dubai Lynx memories in pictures…

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Dubai Lynx Academy to sponsor 20 students for Dubai International Advertising Festival March 5, 2008

The Dubai International Advertising Festival is based around the theme ’Learn to Win‘. And in line with that central theme, professionals and students from the advertising industry will have a chance to not just be inspired by award winning ads from the region and around the world, but also by the seminars and workshops that will be conducted by the top ad gurus like David Droga and Piyush Pandey.

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Creative Ad Winners from Middle East and North Africa: Dubai Lynx Winners - Grand Prix in Print and Outdoor March 23, 2007

What better way to showcase creative excellence in the Middle East and North Africa (MENA) region than by posting its highest awarded ads? You’d be happy to know that Marketing, Advertising and Creativity in the UAE has become the most updated and comprehensive blog in the world on Dubai Lynx Awards, with pictures, reports, analysis, and starting with this post… the winning ads. I was invited to cover the Dubai Lynx Awards 2007 in Dubai and have been doing so for the past few days, with one of my pictures being selected for the official Dubai Lynx showcase in their online gallery.

If you’ve just returned from a space flight, Dubai Lynx is the region’s inaugural advertising awards function presented by the Cannes Lions International Advertising Festival in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and supported by Dubai Media City (DMC). Let’s start with the Grand Prix Winners of Dubai Lynx in Print, Outdoor, Direct and Interactive categories.

Grand Prix Print

Agency: Saatchi & Saatchi Dubai
Title: Undo
Advertiser: P&G
Product: Olay
Country: United Arab Emirates

This print ad by Saatchi & Saatchi Dubai uses the product shots as keys ‘Ctrl‘ and ‘Z‘ which are together used to ‘Undo’ changes on a computer - the product promise is ‘wrinkle smoothing’. What I found most beautiful about this ad is that its headline, bodycopy, logo are in one single element - the product package. One of my all time favourite press ads is one that had won a Gold Pencil at One Show some time back - for Oil of Olay with a similar anti-ageing proposition. The stark white page had just two words on it - “Tock Tick“. Brilliant because it used a metaphor (turning back the clock) a man, woman, child of every age and demographic is familiar with.

Grand Prix Outdoor

Agency: JWT Cairo
Title: Lipton Tree
Advertiser: Lipton
Product: Lipton Green Tea
Country: Egypt

For the people who say outdoor advertising clutters the cityscape - what about this one, then? This outdoor out-of-the-box or should we say out-of-the-tea-cup idea beautifies it. And for tea enthusiasts like me, outdoor reminders like this when I look out my window might just trigger some impulsive strolls to the nearest kettle. Fresh and invigorating idea, like the product is supposed to be. Simply brilliant.

(Business idea for outdoor media sharks: Buy out the trees in your city, better still - plant some)

In the next post, I share with you the Radio and TV Grand Prix winners of Dubai Lynx… bookmark http://www.copywriterjournalist.com in your favourites, NOW!

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Check out related posts on this topic:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
5. More about the author of these posts: Farrukh Naeem – copywriter, journalist and advertising blogger in Dubai, UAE 

If you’re an editor looking for pictures and reports of Dubai Lynx 2007, or coverage of the advertising and marketing scene in the UAE and the Middle East, I could help. Feel free to mail me at farrukh.copywriter@gmail.com or have a chat with me on +971 50 7151722 to discuss the possibilities.
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Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures) March 21, 2007

Presenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out…

Dubai Lynx Awards - Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix award - the best we have in Integrated is the Gold winner. What’s sad is that to be judged for creative excellence in Integrated advertising, the entire Middle East North Africa (MENA) region could come up with only 22 entries out of a total of 1,679 submitted in all categories.

Makes one think - are we all looking for quick-fixes and short bursts of creative brilliance in the region rather than communication ideas that build integrated campaigns with ‘legs’ and keep running long after we are forgotten? Or is agency specialisation the culprit here? Feel free to agree or disagree in the comment section of this post.

Brandcom Middle East UAE team won a Gold Dubai Lynx for the cheeky Axe Deodorant’s Integrated campaign.

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Global Advertising Jury Spellbound By World-class Creativity at Dubai Lynx Awards

Dubai Lynx Awards winners‘ posts continue on this blog. Exclusive pictures and reports by Farrukh Naeem will fill you in on all that happened.

The Dubai Lynx awards ceremony had started with messages from the organisers, and the Jury Presidents.   

Jonathan Harries, the Worldwide Chief Creative Officer of DraftFCB Group, USA, and the Jury President of the TV/Cinema, Print, Outdoor and Radio categories of Dubai Lynx Awards: “What if we had an awards show where we took all the good things from other awards shows, and none of the bad? The good news, as I see it, is we can. This is the inaugural.” Yes, he was referring to the Dubai Lynx Awards.

Fred Koblinger, Chief Executive Officer of PKP Proximity and BBDO Holdings, Austria and Jury President of the Direct and Interactive categories of Dubai Lynx Awards expressed his feelings thus: “I am honoured to lead a jury of international experts to discover state-of-the-art work and celebrate the winners of what is, without a doubt, the most valuable creative award in this part of the world.”

It was announced that keeping in mind the time factor, while all winners will be announced, only the winners of Gold Dubai Lynx Awards will be called on stage. Here are the Gold Dubai Lynx winners in the Outdoor categories. 

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Dubai Lynx Awards Winners (with pictures): Global jury selects 111 top ads in the Middle East - Part 1 March 20, 2007

UPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:

1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners and pictures
5. Dubai Lynx Awards winners’ pictures in Outdoor category

DOWN MEMORY LANE - PICTURES AND COVERAGE FROM DUBAI LYNX 2007

Dubai Lynx announced the winners of the Dubai Lynx Awards 2007 for awarding creative excellence in the Middle East and North Africa on 19 March at Dubai Media City Amphitheatre. A shortlist of 388 ads had been announced earlier from the 1,679 entries submitted. The Dubai Lynx jury comprising creative professionals from leading advertising agencies around the world awarded a total of 111 Dubai Lynx trophies.

In the Print category, 39 winners were announced, Direct had 22, Outdoor had 17, TV/Cinema had 14, Interactive had 12, Radio had four winners and the Integrated category had three winners. All categories had Grand Prix winners except the Integrated one.

As I had indicated in my earlier post on Dubai Lynx shortlist of winners, UAE led the show with 88 awards. Next in line were our friends from Egypt, Lebanon and Saudi Arabia each winning seven trophies and with Bahrain taking home two awards.

Above: The Dubai Lynx Awards ceremony was attended by over 1,200 professionals from the advertising and marketing world.

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Dubai Lynx Advertising Awards: Shortlist winners awaited from 1,679 entries March 16, 2007

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UPDATE - Check out the LATEST posts on this topic:
1. Dubai Lynx Winners (with pictures) Part 4 - Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) - Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) - Gold Dubai Lynx for Outdoor advertising
4. Dubai Lynx Awards Winners Part 1 (with pictures and download links of Dubai Lynx winners): Global jury selects 111 top ads in the Middle East
5. More about the author of these posts: Farrukh Naeem – copywriter, journalist and advertising blogger in Dubai, UAE

If you’re an editor looking for pictures and reports on Dubai Lynx 2007, or coverage of the advertising and marketing scene in the UAE and the Middle East, I could help. Feel free to mail me at farrukh_copywriter@yahoo.com or have a chat with me on +971 50 7151722 to discuss the possibilities.

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Dubai Lynx Awards 2007 shorlisted entries will be announced tomorrow 17 March at approximately 9:00 pm UAE time (1700 hrs GMT). Top creative advertising professionals from advertising agencies around the world are going through 1,679 entries that have poured in from 15 countries in the region to pick the ones that make it to the shortlist.

The Dubai Lynx 2007 judging process
The judging process is an interesting one - the same used at the Cannes Lions International Advertising Festival. Judges cast their vote using an iPAQ via a wireless network. Any vote given by a judge for his or her agency in their own country or state is automatically discarded by the system.

As you have read in my previous posts, the inaugural Dubai Lynx Awards recognise creative excellence in the Middle East and North Africa region and are being organised and presented by the Cannes Lions International Advertising Festival, in association with the United Arab Emirates Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City.

Technorati Tags: Dubai Lynx, Creativity, Marketing, IAA, Advertising in the UAE, Dubai Media City

• About...

  Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.

  
  This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.

  
  Feel free to email Farrukh at farrukh.copywriter(at)gmail.com or have a friendly chat with him on his cellphone at 00 971 50 7151722 if you are:

  * an editor or journalist looking for insightful coverage of the advertising and marketing scene in the UAE and the Middle East

  * an eccentric creative director who believes good soulful copy isn't dead, yet

  * a brand manager or marketing communications chief wishing to have coffee with a copywriter who's studied Philip Kotler, heard Tom Peters, and can understand marketing strategies and annual reports

  * an advertising, marketing, media, or public relations professional with some hot, sizzling news, event or opinion you want me to feature on this blog

  * a young, enthusiastic person looking for simple tips for your advertising or journalism career but being brushed away by those who have made it big but forgotten how they, once upon a time, were like you too...

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• Copyright (c) 2008 Farrukh Naeem. ALL RIGHTS RESERVED.

  No part of this blog including text, pictures, opinion, quotes, ads, illustrations may be reproduced, posted or published without the expressed written consent of the author. For permission to republish this blog's content, please write to farrukh.copywriter(at)gmail.com. If you are in a rush, you can speak to me on +971 50 7151722. You are welcome to cite or quote text excerpts (not images) of this blog under Fair Use conventions provided that you credit the source as Farrukh Naeem and link back to www.copywriterjournalist.com.

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