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Job for senior English copywriter, senior Arabic copywriter and PR professional for UAE January 17, 2008

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising in Dubai, Advertising in the UAE, Art Director Job, Copywriter job, Copywriting, Freelance Journalist, PR , 6 comments

If you’re a senior English copywriter, senior Arabic copywriter or a senior Arabic PR professional looking for an exciting project in the UAE, here’s an opportunity.

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Freelance journalist and business writer job vacancy in Oman November 27, 2007

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising in Oman, Freelance Journalist, Journalism, Journalism Jobs , 4 comments

For any freelance writer in Oman, I’d like to share a good opportunity. One of the leading business publications in the Gulf region is looking for a freelance correspondent in Oman. Here’s what they are looking for:  

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Apple Macintosh’s legendary ‘Think Different’ campaign by TBWA Chiat/Day: A dream ad for any creative copywriter May 25, 2007

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Apple, Apple Advertising, Copywriting, Farrukh Naeem, Freelance Journalist, Jennifer Golub, Jessica Schulman, Lee Clow, Marketing, Richard Branson, TBWA, TBWA\Chiat\Day, TV commercial , 10 comments

For me as an advertising copywriter in Dubai, UAE, it’s good to benchmark with ads that have made a global impact. What is the stuff that memorable ads are made of?

One campaign that remains etched in my memory and gives me the I-wish-I’d-done-that feeling is Apple Macintosh’s ‘Think Different‘.

The personalities that the campaign featured were the ‘crazy ones’, who zigged when others zagged. The campaign theme ‘Think Different’ itself is a rule-breaker, as my fellow copywriters will notice. Here’s what the script of Apple’s legendary ad spot said…

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.


They’re not fond of rules.

And they have no respect for the status quo.


You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them.
Because they change things.

They push the human race forward.And while some see them as the crazy ones,
  we see genius.

Because the people who are crazy enough to think
that they can change the world… are the ones who do.

The ‘Think Different’ campaign featured many people whose lives and thoughts I find inspiring - Mahatma Gandhi, Albert Einstein, John Lennon, Bob Dylan, Mohammed Ali and Richard Branson whose autobiography I am reading these days.

This is what I am talking about:

[youtube=http://www.youtube.com/watch?v=KreJkItCk4E] 

Some of the people from TBWA\Chiat\Day who made this award-winning ad campaign happen - Lee Clow, Chief Creative Officer, Jennifer Golub, Executive Producer, Jessica Schulman, Art Director - share their experience in ‘The Making of Think Different’ on YouTube.

Which one is your favourite legendary ad? An ad made you wish you were in advertising when you were a kid? Let me know and maybe we could share it here on this blog…

Your comments are welcome and appreciated - click here to -> ’add your comment‘.

Useful Links:
1. Electric Escape reproduces an article by Stuart Elliott of the New York Times with an interview of TBWA Chiat/Day’s Lee Clow, Jessica Schulman, Jennifer Golub and Dan Bootzin
2. Detailed info by canadian-helper-ga on Google Answers about the background, credits and awards won by the ‘Think Different’ campaign
3. Wikipedia entry for the ‘Think Different’ campaign (yeah, it’s that legendary!)

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