[Interview] Gita Ghaemmaghami of SONY Mobile MEA on mobile opportunities

The UAE has one of the highest mobile penetration rates in the world, with many people owning more than one mobile or smartphone. Where does the mobile market stand currently and what are the opportunities on the horizon? CopywriterJournalist Managing Editor Farrukh Naeem spoke to Gita Ghaemmaghami, Regional Marketing Communications Manager at Sony Mobile Communications […]

[Interview] Samar Mushainesh of cashU on online payments in the Middle East and UAE

In a region where people crave to buy what they see online but hesitate to part with their credit card details, e-commerce can be quite a challenge. We have seen how many websites in the Middle East allow cash-on-delivery in the hope of overcoming their customers’ fear of paying for the goods they order, online. […]

Ivan Johnson of 140 BBDO explains creativity – in 140 characters or less

Life is short. So is effective communication. You begin to realise that an agency isn’t named 140 on a whim, as soon as you see the lengths they go to, to explain the beauty of brevity. CopywriterJournalist enjoyed reading why 140 BBDO is named the way it is, and if you’ve not read engaging long […]

Jonathan Ford – Creative Partner at Pearlfisher London – on combustion of heritage and desire

CopywriterJournalist interviews Jonathan Ford – Creative Partner at Pearlfisher London As one of the co-founders of Pearlfisher, Jonathan Ford has seen Pearlfisher grow from fledgling start-up to an international design leader. He serves as a Director of the Design Business Association (DBA) and is a trustee of the Haller Foundation. Jonathan began his design career […]

John Pallant of Saatchi & Saatchi EMEA on participatory ideas

CopywriterJournalist interviews John Pallant – Regional Creative Director EMEA, Saatchi & Saatchi. John Pallant is responsible for driving creativity across more than 70 offices in over 50 countries. He chairs the EMEA Creative Board and sits on the Regional Management Board and World Wide Creative Board. One of Saatchi’s most highly awarded creatives, John has […]