Copywriter Journalist

Advertising blog by Farrukh Naeem, journalist and copywriter in UAE (Abu Dhabi, near Dubai)

• Home
• Copywriter Journalist - Who is it?

Dubai Lynx awards winners and pictures April 4, 2008

Winners of the 2nd Dubai Lynx Awards were announced on 2 April in Dubai International Convention and Exhibition Centre on 2 April 2008.

The Dubai Lynx Awards ceremony was part of the 1st Dubai International Advertising Festival attended by over 1500 guests from over 17 countries.

A total of 180 Dubai Lynx trophies including Gold, Bronze and Silver were awarded. The competition was stiff this year with 513 ads making it to the shortlist from the 2023 entries submitted.

45 Dubai Lynx winners were declared for the Print category, Outdoor had 40 trophies, Direct winners were 28. Media was a new category introduced this year and it saw 24 winners. TV/Cinema had 20 winners, Interactive winners had 15 and there were only 4 winners in Integrated as well as 4 in Radio, the last two categories starting out with a very low number of entries.

Out of the 17 countries that partcipated in Dubai Lynx, advertising and media agencies in the UAE took home 127 trophies, followed by Qatar with 18 wins - thanks to FP7 Doha dazzling the jury with their work, Lebanon winning 12 trophies and Egypt grabbing 7 Dubai Lynx awards, including 2 Grand Prix. FP7 DOHA, Qatar, won the Print Grand Prix for EA Games BD Group entry called ‘Back Home’.

Leo Burnett Beirut won the Outdoor Grand Prix for Procter & Gamble’s ‘Natural Colours Change’.

Leo Burnett Cairo’s Melody Channel TV campaign won them the TV/Cinema Grand Prix. They had taken home the first Dubai Lynx TV Grand Prix for the same brand last year.

Bates Pangulf Dubai won the Direct Dubai Lynx Grand Prix for Dubai First credit cards ‘We Know Who You Are’ and in the Media category, the Grand Prix Dubai Lynx Award was won by JWT Cairo for Vodafone Egypt’s ‘Truck Stickers’.

No Grand Prix was awarded in the Interactive, Radio and Integrated categories, a weakness that I have earlier talked about in posts on radio and online advertising, and lack of campaignable thinking at times.

JWT Dubai was declared Agency of the Year with FP7 Doha coming in second, and Fortune Promoseven Dubai in third position.

MediaOne’s Abdul Shafeeq and Swapna Varma from the UAE were declared the winners of the 1st Dubai Lynx Young Creatives competition.

Useful links:
1. View Dubai Lynx Awards winners pictures and download winners list in Outdoor

Dubai Lynx Awards winners’ pictures in Outdoor category

Dubai Lynx Awards announced 40 winners in the Outdoor category, which had a large number of entries this year, following just next to the Print category. Here are the pictures of the Gold and Grand Prix winners of Dubai Lynx Awards in Outdoor…

Dubai Lynx Awards 2008 Gold and Grand Prix winners pictures - Outdoor Category

FP7 Doha team with their first Dubai Lynx Gold of the evening, for their Outdoor ad for EA Games

Click on ‘More’ below to see more pictures…

(more…)

Dubai Lynx Awards Winners (with pictures): Global jury selects 111 top ads in the Middle East - Part 1 March 20, 2007

UPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:

1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners and pictures
5. Dubai Lynx Awards winners’ pictures in Outdoor category

DOWN MEMORY LANE - PICTURES AND COVERAGE FROM DUBAI LYNX 2007

Dubai Lynx announced the winners of the Dubai Lynx Awards 2007 for awarding creative excellence in the Middle East and North Africa on 19 March at Dubai Media City Amphitheatre. A shortlist of 388 ads had been announced earlier from the 1,679 entries submitted. The Dubai Lynx jury comprising creative professionals from leading advertising agencies around the world awarded a total of 111 Dubai Lynx trophies.

In the Print category, 39 winners were announced, Direct had 22, Outdoor had 17, TV/Cinema had 14, Interactive had 12, Radio had four winners and the Integrated category had three winners. All categories had Grand Prix winners except the Integrated one.

As I had indicated in my earlier post on Dubai Lynx shortlist of winners, UAE led the show with 88 awards. Next in line were our friends from Egypt, Lebanon and Saudi Arabia each winning seven trophies and with Bahrain taking home two awards.

Above: The Dubai Lynx Awards ceremony was attended by over 1,200 professionals from the advertising and marketing world.

(more…)

Advertising and Creativity in the UAE on the 35th National Day of the United Arab Emirates December 2, 2006

The United Arab Emirates (UAE) celebrates its National Day on 2 December. Occasions and celebrations like this one are a good time to check out and compare ads - the playing field being somewhat level even though each brand might have a different take on the same occasion. Here are a few ads from the UAE that caught my attention. Your feedback is welcome, as always, in the comments section of this post.

American Garden Ad - Way to this man’s heart

Credits: Face 2 Face (Thanks to Mohamed Somji who has supplied the credits for this one and explained why this ad was taken off the mupies in the comments section)

The ad above was my favourite this year. Fresh, relevant to the brand, and very tasty looking. If you haven’t already noticed, I have a weakness for appetising ads.

du Ad - Don’t you just luuurv these cute beoble?

Credits: Is it Leo Burnett? They’re handling du, but I don’t know if this was created by du or by the guys responsible for Freej - Lammtara Pictures.

It’s just amazing the way du has adopted these adorable characters - excellent strategy to win the hearts and minds, at least of the local community. Freej is a local Emirati animation series which made its debut this Ramadan and du is the new telco in town in the UAE, now competing with Etisalat which had been the sole telco operator in the Emirates till earlier this year. Ready made brand ambassadors for du, solid corporate support for the film makers - I’m a believer in such strategic partnerships.

I wish they’d translate Freej and introduce expat characters in there too - to make both the series and the appeal international. If that does happen, remember, you read it here first. Hey, if you think of having  a weird Indian character in there, you know who to call for writing the dialogues!

So, what do you think of these ads? Did you see or make any other that you would like to see on my blog? Comment, email, call - our lines are open, now…

Technorati Tags:
Advertising, Advertising in the UAE, United Arab Emirates, UAE, UAE National Day, Leo Burnett, The Classic Partnership, American Garden, Freej, du, Lammtara Productions, Creativity, Dubai, Marketing

• About...

  Farrukh Naeem is an advertising copywriter and journalist based in Abu Dhabi, right next to Dubai, UAE.

  
  This blog aims to highlight news, views and opinions on advertising, marketing, corporate communication, PR and creativity in business.

  
  Feel free to email Farrukh at farrukh.copywriter(at)gmail.com or have a friendly chat with him on his cellphone at 00 971 50 7151722 if you are:

  * an editor or journalist looking for insightful coverage of the advertising and marketing scene in the UAE and the Middle East

  * an eccentric creative director who believes good soulful copy isn't dead, yet

  * a brand manager or marketing communications chief wishing to have coffee with a copywriter who's studied Philip Kotler, heard Tom Peters, and can understand marketing strategies and annual reports

  * an advertising, marketing, media, or public relations professional with some hot, sizzling news, event or opinion you want me to feature on this blog

  * a young, enthusiastic person looking for simple tips for your advertising or journalism career but being brushed away by those who have made it big but forgotten how they, once upon a time, were like you too...

• Get email updates FREE!

  Enter your email address:

  Delivered by FeedBurner

• Network with Farrukh

  

• Copyright (c) 2008 Farrukh Naeem. ALL RIGHTS RESERVED.

  No part of this blog including text, pictures, opinion, quotes, ads, illustrations may be reproduced, posted or published without the expressed written consent of the author. For permission to republish this blog's content, please write to farrukh.copywriter(at)gmail.com. If you are in a rush, you can speak to me on +971 50 7151722. You are welcome to cite or quote text excerpts (not images) of this blog under Fair Use conventions provided that you credit the source as Farrukh Naeem and link back to www.copywriterjournalist.com.

• Pages

  • Copywriter Journalist - Who is it?

• Feeds

• Full
• Comments