[Interview] Gita Ghaemmaghami of SONY Mobile MEA on mobile opportunities

The UAE has one of the highest mobile penetration rates in the world, with many people owning more than one mobile or smartphone. Where does the mobile market stand currently and what are the opportunities on the horizon? CopywriterJournalist Managing Editor Farrukh Naeem spoke to Gita Ghaemmaghami, Regional Marketing Communications Manager at Sony Mobile Communications […]

ALS Foundation Netherlands “I’m Already Dead” Campaign Breaks New Ground For Cause Related Advertising

How do you make an advertising campaign for a disease that has no cure? Publicis Amsterdam has created a hard-to-forget campaign called “I’m Already Dead” for ALS Foundation Netherlands that is ready to face the odds. And it is making a difference already. What’s different about the “I’m Already Dead” campaign for ALS by Publicis […]

Haidar Taleb – an ideal brand ambassador for Masdar Abu Dhabi

When brands endorse or invest in personalities who would be their ambassadors, it’s usually movie stars, teen idols, athletes. Why choose a brand ambassador? Millions of dollars change hands and the popularity of the star rubs off on the brand. For new products, a famous endorsement can mean first time trial and even a big […]

World Marketing Forum Abu Dhabi announced at Philip Kotler’s Marketing 2.0 event

Professor Philip Kotler was in Abu Dhabi on 13 October for his ‘Marketing 3.0 – Values Driven Marketing’ seminar at the Abu Dhabi Women’s College premises. In conjunction with the Higher Colleges of Technology, Professor Kotler announced the launch of the World Marketing Forum (WMF), an annual event which will bring CEOs and CMOs from […]