Anti-smoking ad released on 9/11 in UAE - thought-provoking idea, copywriting and art direction September 16, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising in Dubai, Advertising in the UAE, Copywriting, Corporate Social Responsibility, PerceptGulf, Prashant Sankhe, Prashant Yeware, Shock Advertising, Sudeep John Koshy, Tobacco Advertising , 17 commentsAnti-smoking ads are never in short supply, but this one published in Khaleej Times on 9/11 this year really made an impact on me. I think it’s a thought-provoking idea, backed by great compelling copy that makes one think and an image that sends a shiver down one’s spine.
