Western Union Making Wishes Come True with touching #WUwish campaign

Western Union has created a heartwarming video highlighting the wishes and aspirations of expats in the UAE who work might and day to make lives better for their loved ones. Western Union launched the #WUwish campaign in the UAE where the company spoke to many expats and fulfilled their biggest wish… for others. A YouTube […]

Toyota recreates YouTuber Rahat’s prank for Aygo Go Fun Yourself campaign

Toyota has teamed up with online pranksters, comedians, improv actors and YouTube stars to co-create a multi-channel campaign ‘Go Fun Yourself’ for its new generation Aygo. The Pan-European integrated campaign is a series of prankster style videos and social media from each market, launched in cinemas, on TV, online, social and in print from 12 […]

Turkish Airlines advert for Iğdır Province goes viral – see it with English translation

Airline ads can get repetitive after a while. But this ad for Turkish Airlines takes airline advertising to a whole new level. No fancy destination shots. In fact, what you see is more of modest countryside – the ad is about Iğdır Province in Easternmost part of Turkey near Mt Ararat. First published on April […]

[Breaking] Ski Dubai launches funny YouTube series on Abe and Sara – two penguins on a romantic trip to Dubai UAE

We love it when local agencies and clients based in the UAE create experimental work. Here’s a refreshingly funny video from MediaVest and PixelPlusMedia created by local talent. Jose Garcellano, who has directed the video, sent us the scoop today. It’s the story of two penguins Abe and Sara who are on their way to […]

Downtown Dubai’s Centre of Now TV spot goes viral in social media

It’s been four days and the YouTube video of Downtown Dubai‘s ‘Centre of Now’ video is already close to touching a million hits, crossing 960,000 views as of this writing. We at CopywriterJournalist.com are not particularly fascinated by ads that interrupt our viewing experience on YouTube – but this one is an exception. The photography, […]

Nike Launches Find Your Greatness Campaign in Social Media during London 2012 Olympics – Inspiring Videos, Scripts, Copywriting

Everyone is entitled to greatness – it is not the right of the privileged few. Nike has taken this idea and created what could possibly be one of its most iconic campaigns ever. As the world follows the London 2012 Olympics, and the numbered athletes from each country that have what it takes to be […]

David Boudia dives off Burj Khalifa Dubai in Visa TV ad for London 2012 Olympic Games

VISA’s London 2012 Olympic Games ad campaign running currently on YouTube features a spot where diver David Boudia is seen climbing to the spire of Burj Khailfa in Dubai – the tallest building in the world. And then… leaping from it with an unending series of somersaults as he dives with many others into the […]

[Report] Dubai Lynx Awards 2012 highlights captured in 222 tweets and more

Dubai Lynx 2012 – Winners, Speakers, Awards, Talks – all captured in over 200 Tweets! Brought to you by Farrukh Naeem, Managing Editor, CopywriterJournalist.com (The tweets load in batches just like the Twitter timeline – so as you scroll down, wait for more tweets to load) View the story “[Report] Dubai Lynx 2012 Awards captured […]

CopywriterJournalist.com completes four years of advertising blogging

It’s a special day for CopywriterJournalist.com – one of the first English advertising and copywriting blogs in the Middle East. My blog. Today this blog has completed four fruitful years. This blog started its journey on 26 January 2006. Then, 98 posts and more than 2800 comments later, it’s still going strong. The Guardian, UK […]