Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures) March 21, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Adobe, Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Axe Advertising, BBDO Holdings, Brandcom Middle East, Dubai Media City, Fred Koblinger, Lowe MENA, PKP Proximity, Radio Advertising, TBWA/RAAD, Tonic Communications, Wunderman Dubai , 2 commentsPresenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out…
Dubai Lynx Awards - Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix award - the best we have in Integrated is the Gold winner. What’s sad is that to be judged for creative excellence in Integrated advertising, the entire Middle East North Africa (MENA) region could come up with only 22 entries out of a total of 1,679 submitted in all categories.
Makes one think - are we all looking for quick-fixes and short bursts of creative brilliance in the region rather than communication ideas that build integrated campaigns with ‘legs’ and keep running long after we are forgotten? Or is agency specialisation the culprit here? Feel free to agree or disagree in the comment section of this post.
Brandcom Middle East UAE team won a Gold Dubai Lynx for the cheeky Axe Deodorant’s Integrated campaign.
Dubai Lynx Awards Winners (with pictures): Global jury selects 111 top ads in the Middle East - Part 1 March 20, 2007
Posted by Farrukh Naeem at copywriterjournalist.com in : Dubai Lynx Awards, Dubai Media City, Fortune Promoseven, JWT, JWT Cairo, Leo Burnett, Lowe MENA, Saatchi & Saatchi Dubai, TBWA/RAAD, Team Y&R , 9 commentsUPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:
1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners and pictures
5. Dubai Lynx Awards winners’ pictures in Outdoor category
DOWN MEMORY LANE - PICTURES AND COVERAGE FROM DUBAI LYNX 2007
Dubai Lynx announced the winners of the Dubai Lynx Awards 2007 for awarding creative excellence in the Middle East and North Africa on 19 March at Dubai Media City Amphitheatre. A shortlist of 388 ads had been announced earlier from the 1,679 entries submitted. The Dubai Lynx jury comprising creative professionals from leading advertising agencies around the world awarded a total of 111 Dubai Lynx trophies.
In the Print category, 39 winners were announced, Direct had 22, Outdoor had 17, TV/Cinema had 14, Interactive had 12, Radio had four winners and the Integrated category had three winners. All categories had Grand Prix winners except the Integrated one.
As I had indicated in my earlier post on Dubai Lynx shortlist of winners, UAE led the show with 88 awards. Next in line were our friends from Egypt, Lebanon and Saudi Arabia each winning seven trophies and with Bahrain taking home two awards.
Above: The Dubai Lynx Awards ceremony was attended by over 1,200 professionals from the advertising and marketing world.
