Toyota recreates YouTuber Rahat’s prank for Aygo Go Fun Yourself campaign

Toyota has teamed up with online pranksters, comedians, improv actors and YouTube stars to co-create a multi-channel campaign ‘Go Fun Yourself’ for its new generation Aygo. The Pan-European integrated campaign is a series of prankster style videos and social media from each market, launched in cinemas, on TV, online, social and in print from 12 […]

Nike Launches Find Your Greatness Campaign in Social Media during London 2012 Olympics – Inspiring Videos, Scripts, Copywriting

Everyone is entitled to greatness – it is not the right of the privileged few. Nike has taken this idea and created what could possibly be one of its most iconic campaigns ever. As the world follows the London 2012 Olympics, and the numbered athletes from each country that have what it takes to be […]

Is Groupon coming to the UAE? With City Deal and Cobone?

As our readers in the UAE know, we already have a fair share of group buying sites – many looking like clones of earlier ones. So far, GoNabit has been fairly successful in the UAE and has a headstart. Newcomer Cobone is by the Jabbar Group – the guys who own Souq.com – and they […]