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Which is the most creative country in the Middle East and North Africa? Dubai Lynx Awards country-wise analysis March 23, 2007

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Advertising Awards, Advertising in Egypt, Advertising in Kuwait, Advertising in Lebanon, Advertising in the UAE, Tonic Communications, Wunderman Dubai , 5 comments

Dubai Lynx Winners, when arranged countrywise, give some kind of indication on the relative creative output country by country. For people like me who are fascinated by tables, analysis and data (although I am a creative guy - not a ’suit’), this post should be a welcome break from all the goody-goody pictures I have been posting so far.

Dubai Lynx Winners By Country

UAE shows a very strong lead on all counts. But then, compared to its neighbours, Dubai and the UAE have been successful in attracting the world’s leading advertising networks as well as top talent from all over the world. In many other countries participating in the awards, the creative demographic is somewhat different, with the work done more by locals, for locals whereas in the UAE, work is done by a cross-cultural teams for its mutlinational residential mix.

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Print and TV/Cinema Gold Winners of Dubai Lynx - with pictures

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Fortune Promoseven, Fortune Promoseven UAE, Grey Worldwide Dubai, JWT UAE, Leo Burnett Dubai, Saatchi & Saatchi Dubai, Team Y&R, Tonic Communications , 3 comments

World exclusive winners’ pictures of Dubai Lynx Awards on the stage - the last intallment. Coming up after this, you get to see what my blog readers are eagerly awaiting around the world - the WINNING ADS!

Dubai Lynx Winners - Gold in Print


Saatchi & Saatchi Dubai for ‘Cars’ ad of Bel La Vache Qui Rit Cheese

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Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures) March 21, 2007

Posted by Farrukh Naeem at copywriterjournalist.com in : Adobe, Advertising, Advertising Awards, Advertising in Dubai, Advertising in the UAE, Axe Advertising, BBDO Holdings, Brandcom Middle East, Dubai Media City, Fred Koblinger, Lowe MENA, PKP Proximity, Radio Advertising, TBWA/RAAD, Tonic Communications, Wunderman Dubai , 2 comments

Presenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out…

Dubai Lynx Awards - Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix award - the best we have in Integrated is the Gold winner. What’s sad is that to be judged for creative excellence in Integrated advertising, the entire Middle East North Africa (MENA) region could come up with only 22 entries out of a total of 1,679 submitted in all categories.

Makes one think - are we all looking for quick-fixes and short bursts of creative brilliance in the region rather than communication ideas that build integrated campaigns with ‘legs’ and keep running long after we are forgotten? Or is agency specialisation the culprit here? Feel free to agree or disagree in the comment section of this post.

Brandcom Middle East UAE team won a Gold Dubai Lynx for the cheeky Axe Deodorant’s Integrated campaign.

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