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Advertisers going viral. Is YouTube’s gain TV advertising’s loss? November 27, 2007

Posted by Farrukh Naeem at copywriterjournalist.com in : Viral Advertising, YouTube , 2 comments

It’s every creative’s dream to engage the consumer on more than one level. And TV used to be THE medium to talk, sing, dance and flirt with the consumer better than print or radio.

But it always costs a bomb for a brand to get a few seconds on TV.

YouTube has changed that.

Audio-visual advertising isn’t about TRP’s anymore.

It’s also about pageviews and ‘favourites’ and bookmarks and links on blogs.

Most importantly, sending out your audio-visual messaging is virtually free now. And to top that, if you do it right, your YouTube video can assume viral status and be passed on via emails and blogs. Even be spotted on Facebook walls.

There’s a downside though. For now. Not everyone has the internet. Not everyone has broadband. But that’s changing like hell.

Have you been making a lot of viral videos for your clients too? Have you watched a viral which you really think works for the brand? Does viral work? How does it affect you as a copywriter? Or art director?

Comments are open…

Jobs for advertising professionals at YouTube - the third top brand in the world February 28, 2007

Posted by Farrukh Naeem at copywriterjournalist.com in : Advertising, Client servicing job, Copywriter job, Jobs in advertising, Marketing, YouTube , 1 comment so far

YouTube, the video-sharing site named by TIME magazine as ‘Invention of the Year‘ for 2006 and ranked by brandchannel.com as third in the world’s top brands, is looking for advertising professionals.

With a recruitment ad like the one below, it’s hard not to get interested.

You Tube Job

The vacancies currently open at YouTube include those for content editor, product manager, senior account executive, senior flash developer, etc. So, if you would like to work for one of the world’s fastest rising brands, look for more info here:

http://www.pcrecruiter.net/pcrbin/regmenu.exe?uid=youtube.youtube 

Though these jobs are not based in the UAE or the Arabian Gulf, this post is for people who admire successful brands, and of course, watch YouTube when no one’s watching (much to the annoyance of their IT manager who’s forever whining about the bandwidth slowdown on the office network).

Are you good at pulling rabbits out of the hat?

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